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homechoice's Overview

Total employees1453
HeadquartersWynberg, Cape Town
Founded

HomeChoice is a leading home-shopping retailer in Southern Africa, offering a wide range of homeware, electronics, fashion, and financial services. Established in 1985, the company has a strong presence in South Africa, primarily operating through its catalogue, online store, and call centres. HomeChoice aims to make desirable products and financial services easily accessible to its customers through convenient credit facilities. Their product range includes bedding, kitchenware, furniture, appliances, electronics, and fashion, along with personal loans and insurance products through their FinChoice division.

Where is homechoice's Headquarters?

HQ Function

The headquarters houses key corporate functions including executive management, marketing, merchandising, IT, finance, human resources, and customer service strategy. It serves as the central hub for strategic decision-making and operational oversight.

Notable Features:

The office is a modern, multi-story building designed to facilitate collaboration and innovation. It often features open-plan workspaces, meeting rooms equipped with modern technology, and employee amenities.

Work Culture:

The work culture at HomeChoice HQ is typically described as dynamic, fast-paced, and customer-focused. There's an emphasis on teamwork, innovation in retail and financial services, and achieving results in a competitive market. Employees often highlight a supportive environment with opportunities for growth.

HQ Significance:

The Wynberg headquarters is significant as it's the nerve centre of HomeChoice's operations across Southern Africa, driving the company's growth and strategy in the home-shopping and financial services sectors.

Values Reflected in HQ: The headquarters' design and operations likely reflect values such as customer-centricity, efficiency, innovation, and collaboration.

Location:

HomeChoice primarily operates in Southern Africa, with its core market being South Africa. It also serves customers in neighboring countries such as Namibia, Botswana, Lesotho, Eswatini (Swaziland), and Zambia. While its operational footprint is concentrated in this region, its parent company, HomeChoice International PLC, is incorporated in Mauritius and was previously listed on the Stock Exchange of Mauritius, indicating an international corporate structure supporting its regional operations.

Street Address:

73 Main Road

City:

Wynberg, Cape Town

State/Province:

Western Cape

Country:

South Africa

homechoice's Global Presence

Montague Gardens, Cape Town, South Africa

Address: Montague Drive, Montague Gardens, Cape Town, 7441 (Specific warehouse/DC address may vary within the area)

Crucial for the company's supply chain management and ensuring timely delivery of goods to customers across Southern Africa. It supports the e-commerce and catalogue retail operations.

Mauritius (Registered Office of Parent Company)

Address: C/o Intercontinental Trust Limited, Level 3, Alexander House, 35 Cybercity, Ebene 72201, Mauritius

Facilitates the international corporate governance and financial structuring of the broader HomeChoice group.

Buying Intent Signals for homechoice

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of homechoice

As of April 2025, homechoice' leadership includes:

Shirley Maltz - Executive Chairperson (HomeChoice International PLC)
Ebrahim Mohamed - Group Chief Executive Officer (HomeChoice International PLC)
Greg Larthe de Langladure - Group Chief Financial Officer (HomeChoice International PLC)
Sean Wibberley - Chief Executive Officer - FinChoice (Financial Services)
Richard Thomson - Chief Executive Officer - HomeChoice (Retail)

Investors of homechoice

homechoice has been backed by several prominent investors over the years, including:

HomeChoice International PLC (HIL) was previously listed on the JSE (South Africa) and the Stock Exchange of Mauritius (SEM).
In 2023, HIL was delisted following a successful scheme of arrangement led by its majority shareholders.
Primary ownership now resides with NPL Mauritius Ltd and related entities associated with the founding shareholders.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, there have been no major high-profile executive hires or exits announced for the core HomeChoice leadership team in the past 12-18 months. Key leadership appears stable following previous transitions. Any changes are typically related to strategic shifts within the parent company HomeChoice International PLC.

Departures

N/A, No prominent public announcements of executive departures found in the last 12 months.

New Appointments:

N/A, No prominent public announcements of new executive appointments found in the last 12 months. Key roles appear to be filled by existing long-term executives or those appointed in prior periods.

Technology (Tech Stack) used by homechoice

Discover the tools homechoice uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

homechoice Email Formats and Examples

HomeChoice, like many corporations, likely uses standardized email formats for its employees. While the exact primary format can vary, common structures include first initial followed by last name, or first name separated by a dot from the last name.

Common formats include [first_initial][last]@homechoice.co.za or [first].[last]@homechoice.co.za

Format

jdoe@homechoice.co.za

Example

75%

Success rate

News and media

MoneywebNovember 27, 2023

HomeChoice shareholders vote in favour of delisting scheme

Shareholders of HomeChoice International PLC (HIL) voted overwhelmingly in favour of a scheme of arrangement that would see the company delist from the JSE and the Stock Exchange of Mauritius. The offer was made by NPL Mauritius Ltd, the majority shareholder....more

HomeChoice International PLC SENS AnnouncementAugust 30, 2023

HomeChoice International PLC - Unaudited Abridged Group Results for the six months ended 30 June 2023

HomeChoice International PLC released its unaudited financial results for the six months ended June 30, 2023, detailing performance across its retail (HomeChoice) and financial services (FinChoice) segments. The report highlighted revenue growth in FinChoice and stable performance in retail amidst challenging economic conditions....more

BizcommunityMay 2, 2024

HomeChoice partners with CM.com to elevate customer service with WhatsApp

HomeChoice has partnered with CM.com to integrate WhatsApp Business Platform for its customer service operations. This move aims to enhance customer communication, offering quicker responses and a more convenient channel for queries and support....more

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