HomeChoice is a leading home-shopping retailer in Southern Africa, offering a wide range of homeware, electronics, fashion, and financial services. Established in 1985, the company has a strong presence in South Africa, primarily operating through its catalogue, online store, and call centres. HomeChoice aims to make desirable products and financial services easily accessible to its customers through convenient credit facilities. Their product range includes bedding, kitchenware, furniture, appliances, electronics, and fashion, along with personal loans and insurance products through their FinChoice division.
The headquarters houses key corporate functions including executive management, marketing, merchandising, IT, finance, human resources, and customer service strategy. It serves as the central hub for strategic decision-making and operational oversight.
The office is a modern, multi-story building designed to facilitate collaboration and innovation. It often features open-plan workspaces, meeting rooms equipped with modern technology, and employee amenities.
The work culture at HomeChoice HQ is typically described as dynamic, fast-paced, and customer-focused. There's an emphasis on teamwork, innovation in retail and financial services, and achieving results in a competitive market. Employees often highlight a supportive environment with opportunities for growth.
The Wynberg headquarters is significant as it's the nerve centre of HomeChoice's operations across Southern Africa, driving the company's growth and strategy in the home-shopping and financial services sectors.
HomeChoice primarily operates in Southern Africa, with its core market being South Africa. It also serves customers in neighboring countries such as Namibia, Botswana, Lesotho, Eswatini (Swaziland), and Zambia. While its operational footprint is concentrated in this region, its parent company, HomeChoice International PLC, is incorporated in Mauritius and was previously listed on the Stock Exchange of Mauritius, indicating an international corporate structure supporting its regional operations.
73 Main Road
Wynberg, Cape Town
Western Cape
South Africa
Address: Montague Drive, Montague Gardens, Cape Town, 7441 (Specific warehouse/DC address may vary within the area)
Crucial for the company's supply chain management and ensuring timely delivery of goods to customers across Southern Africa. It supports the e-commerce and catalogue retail operations.
Address: C/o Intercontinental Trust Limited, Level 3, Alexander House, 35 Cybercity, Ebene 72201, Mauritius
Facilitates the international corporate governance and financial structuring of the broader HomeChoice group.
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As of April 2025, homechoice' leadership includes:
homechoice has been backed by several prominent investors over the years, including:
Based on publicly available information, there have been no major high-profile executive hires or exits announced for the core HomeChoice leadership team in the past 12-18 months. Key leadership appears stable following previous transitions. Any changes are typically related to strategic shifts within the parent company HomeChoice International PLC.
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HomeChoice, like many corporations, likely uses standardized email formats for its employees. While the exact primary format can vary, common structures include first initial followed by last name, or first name separated by a dot from the last name.
Common formats include [first_initial][last]@homechoice.co.za or [first].[last]@homechoice.co.za
Format
jdoe@homechoice.co.za
Example
75%
Success rate
Moneyweb • November 27, 2023
Shareholders of HomeChoice International PLC (HIL) voted overwhelmingly in favour of a scheme of arrangement that would see the company delist from the JSE and the Stock Exchange of Mauritius. The offer was made by NPL Mauritius Ltd, the majority shareholder....more
HomeChoice International PLC SENS Announcement • August 30, 2023
HomeChoice International PLC released its unaudited financial results for the six months ended June 30, 2023, detailing performance across its retail (HomeChoice) and financial services (FinChoice) segments. The report highlighted revenue growth in FinChoice and stable performance in retail amidst challenging economic conditions....more
Bizcommunity • May 2, 2024
HomeChoice has partnered with CM.com to integrate WhatsApp Business Platform for its customer service operations. This move aims to enhance customer communication, offering quicker responses and a more convenient channel for queries and support....more
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