Healthy Directions is a premier source for doctor-formulated nutritional supplements, health advice, and natural wellness solutions. For over 30 years, they have been dedicated to helping people achieve better health through a combination of scientific research and natural ingredients. Their product lines are often developed in collaboration with respected physicians and health experts, aiming to address a wide range of health concerns. Healthy Directions primarily operates as a direct-to-consumer brand, providing educational content alongside its products to empower individuals on their health journeys.
Serves as an operational hub for the Healthy Directions brand, overseeing marketing, product strategy, e-commerce operations, and brand management within the International Vitamin Corporation (IVC) structure.
The office is situated in a commercial business area, providing modern facilities typical for a corporate environment. Specific unique architectural details are not publicly highlighted.
The work culture likely emphasizes health, wellness, collaboration, and customer-centricity, aligning with the brand's mission to promote healthy living. As part of IVC, it would also integrate into a larger corporate culture focused on quality and innovation in the vitamin and supplement industry.
The Bethesda location acts as a key center for managing the Healthy Directions brand's direct-to-consumer presence, product development pipeline, and marketing initiatives, particularly for the North American market.
Healthy Directions primarily serves customers in North America but offers international shipping to many countries via its e-commerce platform. This allows global consumers to access its range of doctor-formulated nutritional supplements and health products. Its global functions are mainly centered around online retail, international distribution, and customer support for its global clientele.
7814 Old Georgetown Road
Bethesda
MD
USA
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As of April 2025, Healthy Directions' leadership includes:
Healthy Directions has been backed by several prominent investors over the years, including:
No major publicly announced executive hires or exits specific to the Healthy Directions brand leadership were found in the last 12 months. The brand operates under the broader leadership of International Vitamin Corporation (IVC), which maintains a stable executive team for its divisions.
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Healthy Directions, as part of International Vitamin Corporation (IVC), likely follows common corporate email patterns. The most probable formats include first initial followed by last name, or first name separated by a dot from the last name.
[first_initial][last]@healthydirections.com
Format
jdoe@healthydirections.com
Example
80%
Success rate
TopWorkplaces.com / The Baltimore Sun • December 7, 2023
Healthy Directions / Adaptive Health (the former parent entity, now part of IVC) was recognized as a Top Workplace in the Baltimore area for 2023. This award is based on employee feedback gathered through third-party surveys, highlighting the company's positive work environment....more
Healthy Directions Website Blog • Ongoing
Healthy Directions continuously updates its website with informative articles and advice from its team of affiliated doctors and health experts, covering a wide range of topics from heart health to joint care and nutritional science....more
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