GPMD was a prominent digital commerce agency specializing in e-commerce platform development (particularly Magento and Shopify Plus), digital strategy, and performance marketing. Founded in 2004 and headquartered in London, GPMD built a strong reputation for delivering robust e-commerce solutions for a diverse range of clients. The agency was acquired and became part of Wunderman Thompson Commerce, which subsequently merged and is now integrated into VML, a global brand, customer experience, and commerce company under WPP. GPMD's expertise in e-commerce continues to contribute to VML's comprehensive digital transformation services, helping brands connect with customers and drive growth in the digital marketplace.
Serves as a significant hub for VML's digital commerce strategy, e-commerce platform development, client services, and technology innovation within the UK and European markets, continuing GPMD's legacy.
VML's London offices are typically modern, open-plan spaces designed to foster collaboration and creativity, often located in accessible parts of the city with good transport links. Some VML offices are in architecturally significant or repurposed buildings.
The work culture, influenced by VML's global standards and GPMD's agency roots, is likely dynamic, innovative, client-focused, and collaborative, emphasizing teamwork and cutting-edge digital solutions. There's a strong emphasis on learning and adapting to the fast-paced digital commerce landscape.
Represents a key node in VML's global network, specifically leveraging the deep e-commerce expertise originally cultivated by GPMD. It's vital for serving UK and European clients requiring sophisticated digital commerce solutions.
As part of VML, GPMD's capabilities are now integrated into a vast global network spanning over 60 markets worldwide. VML supports a comprehensive suite of functions globally, including brand strategy, creative advertising, customer experience (CX) design, data analytics, e-commerce platform development and management, technology implementation, media planning and buying, and content creation. This global footprint allows VML to serve multinational clients with consistent quality and local relevance, leveraging diverse talent and insights from around the world.
Greater London House, Hampstead Road (VML London Office Example)
London
England
United Kingdom
Address: 3 Columbus Circle, New York, NY 10019 (VML NY Office Example)
Serves as a strategic center for VML's operations in North America, driving innovation and client engagement across various industries.
Address: 1000 W Pershing Rd, Kansas City, MO 64108 (VML Global HQ)
Oversees global strategy, operations, and innovation for the entire VML network, supporting regional offices worldwide.
Address: 50 Scotts Rd, Singapore 228242 (VML Singapore Office Example)
Drives VML's growth and service delivery across Southeast Asia and the broader APAC market, focusing on rapidly evolving digital economies.
Address: 1 Kent St, Millers Point NSW 2000 (VML Sydney Office Example)
Leads VML's strategic initiatives and client partnerships in Australia and New Zealand, tailoring global capabilities to local market needs.
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As of April 2025, GPMD - Ecommerce Agency' leadership includes:
GPMD - Ecommerce Agency has been backed by several prominent investors over the years, including:
The most significant executive changes recently have been related to the formation of VML from the merger of Wunderman Thompson and VMLY&R, announced in late 2023 and effective early 2024. This involved the appointment of a new global leadership team for the combined entity.
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VML, like many large corporations, primarily uses a standardized email format for its employees. The most common format is [first].[last]@vml.com. Variations might exist, but this is generally the most reliable.
[first].[last]@vml.com
Format
jane.doe@vml.com
Example
90%
Success rate
Adweek • May 7, 2024
VML appointed Rafael Pitanguy as its deputy global chief creative officer and chief creative officer of North America. Pitanguy, formerly CCO at VMLY&R, will partner with global CCO Debbi Vandeven and North American CEO Kary McIlwain....more
Campaign US • March 19, 2024
Mel Edwards, who was appointed global president of VML following the merger of Wunderman Thompson and VMLY&R, has decided to leave the WPP agency. Her role will be absorbed by other members of the leadership team....more
WPP • January 31, 2024
VML officially launched as a new entity following the merger of Wunderman Thompson and VMLY&R, creating a global powerhouse in brand experience, customer experience, and commerce. The agency has 30,000 employees across 60+ markets....more
WPP • October 17, 2023
WPP announced the merger of its two largest creative agencies, Wunderman Thompson and VMLY&R, to form VML. Jon Cook was named Global CEO and Mel Edwards Global President of the new entity....more
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