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Good Earth's Overview

Total employees549
HeadquartersMumbai
Founded1996

Good Earth Design Studio Pvt Ltd is the in-house design powerhouse for Good Earth, a celebrated Indian luxury lifestyle brand. The studio is dedicated to conceptualizing and developing all designs for Good Earth, translating the rich heritage of the Indian subcontinent into contemporary products. It serves as a creative hub where designers and master craftsmen collaborate to explore new artworks, traditional crafts, and innovative design interventions. Their focus is on creating seasonal collections and bespoke projects that embody originality, support artisanal communities, and champion sustainability. The studio plays a pivotal role in maintaining Good Earth's commitment to 'Sustainable Luxury'.

Where is Good Earth's Headquarters?

HQ Function

Serves as the primary creative and administrative hub for the design studio, where conceptualization, design development, and collaboration with artisans take place.

Notable Features:

Located within a repurposed mill compound, offering a blend of industrial-chic architecture with inspiring, well-lit spaces conducive to creative work. The area is known for its adaptive reuse of historic structures.

Work Culture:

A dynamic and creative environment fostering collaboration between designers and artisans. Emphasis on Indian craft traditions, sustainable practices, and artistic exploration. A culture that values attention to detail, quality, and a deep appreciation for heritage.

HQ Significance:

The headquarters is central to Good Earth's brand identity, being the birthplace of its unique designs. Its location in Mumbai, a major design and commercial hub, facilitates access to talent and resources.

Values Reflected in HQ: Creativity, craftsmanship, heritage preservation, sustainability, and collaborative innovation.

Location:

While Good Earth Design Studio Pvt Ltd is based in India and deeply rooted in Indian heritage, its designs reach a global audience through Good Earth's e-commerce platform and international clientele. The studio supports functions such as design ideation, product development, artisan collaboration, and quality assurance for products that are retailed internationally. Their aesthetic and philosophy have a universal appeal, drawing interest from customers and design enthusiasts worldwide.

Street Address:

Mathuradas Mill Compound, Senapati Bapat Marg

City:

Mumbai

State/Province:

Maharashtra

Country:

India

Good Earth's Global Presence

Various, India (Integrated within Good Earth retail & operational network)

Address: Not applicable (No separate design studio office addresses beyond HQ; functions are integrated with Good Earth's national presence)

To ensure design concepts are effectively implemented and resonate across diverse regional markets and craft clusters. Facilitates localized adaptations and sourcing where appropriate, under the guidance of the main Mumbai studio.

Buying Intent Signals for Good Earth

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Good Earth

As of April 2025, Good Earth' leadership includes:

Anita Lal - Director (Founder & Creative Director of Good Earth)
Simran Lal - Director
Vikram Lal - Director

Investors of Good Earth

Good Earth has been backed by several prominent investors over the years, including:

Privately Held / Founder Funded

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No specific public announcements regarding executive hires or exits directly for Good Earth Design Studio Pvt Ltd have been identified in the last 12 months. Key leadership associated with Good Earth's founding family likely maintains stable oversight of the design entity.

Technology (Tech Stack) used by Good Earth

Discover the tools Good Earth uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Good Earth Email Formats and Examples

Specific email formats for Good Earth Design Studio Pvt Ltd are not publicly advertised. For inquiries related to Good Earth, it's best to use the contact forms or general inquiry emails provided on the official Good Earth website, such as customercare@goodearth.in. Common corporate email patterns within the parent organization might include [first].[last]@goodearth.in or [first_initial][last]@goodearth.in.

[first_initial][last]@goodearth.in (speculative, based on common patterns for parent company)

Format

customercare@goodearth.in (General customer care for Good Earth)

Example

60%

Success rate

News and media

Architectural Digest IndiaNovember 10, 2023

Good Earth Design Studio: Crafting the Padmini Sectional Sofa

Architectural Digest India delves into the meticulous craftsmanship and design process behind Good Earth's Padmini sectional sofa, a product conceived by the Good Earth Design Studio. The article highlights the blend of traditional techniques and contemporary aesthetics that characterize the studio's creations....more

Vogue IndiaOctober 26, 2023

Good Earth Design Studio Unveils 'Bosporus' Collection

Vogue India reports on the launch of Good Earth's 'Bosporus' collection, designed by the Good Earth Design Studio. The collection is inspired by a voyage along the Bosporus strait, showcasing the studio's ability to translate cultural narratives into tangible designs....more

Vogue BusinessMay 15, 2023

Anita Lal on Good Earth's Design Philosophy and Sustainable Luxury

Vogue Business features Anita Lal, founder of Good Earth, discussing the brand's commitment to Indian heritage and sustainable luxury, principles that are central to the work of the Good Earth Design Studio. The article underscores the design studio's role in realizing this vision....more

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