First Supply LLC
First Supply LLC's Overview
First Supply LLC is a prominent family-owned, main channel wholesale distributor, established in 1897. Headquartered in La Crosse, Wisconsin, the company provides an extensive range of products and services to industrial customers and building contractors. Their offerings include plumbing, heating, air conditioning (HVAC), builder supplies, waterworks, pump/well & septic systems, industrial PVF (Pipes, Valves, Fittings), and refrigeration supplies. With a strong commitment to quality, customer service, and partnership, First Supply operates numerous locations across the Midwest, supporting professionals with a comprehensive inventory, expert assistance, and innovative solutions like their Kohler Signature Stores and Gerhards Kitchen & Bath Stores.
Where is First Supply LLC's Headquarters?
HQ Function
Serves as the central administrative, strategic planning, and operational hub for the company's extensive distribution network across the Midwest.
Notable Features:
Modern corporate office facilities designed to support efficient operations, employee collaboration, and potentially housing training centers or product showcases. The campus reflects a commitment to a professional and productive work environment.
Work Culture:
Emphasizes a family-owned business ethos focusing on customer satisfaction, integrity, teamwork, and industry expertise. It aims to foster a supportive environment that values long-term employee contributions, continuous learning, and community involvement.
HQ Significance:
The La Crosse headquarters is historically significant as the founding location of First Supply in 1897, symbolizing its enduring presence and commitment to the industries and communities it serves. It directs strategic initiatives and upholds the company's core values across its multi-state operations.
Values Reflected in HQ: The headquarters likely embodies the company's values of stability, professionalism, customer focus, community commitment, and a forward-looking approach to business, consistent with its long history and family ownership.
Location:
First Supply LLC operates an extensive network of branches, distribution centers, and showrooms primarily across the Upper Midwest region of the United States. Key states served include Wisconsin, Minnesota, Iowa, Illinois, Kansas, Missouri, and Michigan's Upper Peninsula. Their presence is strategically focused on providing localized sales, comprehensive inventory, expert support, and rapid delivery of plumbing, HVAC, PVF, waterworks, and industrial supplies to contractors, municipalities, and businesses within these states.
Street Address:
2000 St Andrew St
City:
La Crosse
State/Province:
WI
Country:
USA
First Supply LLC's Global Presence
Madison, WI, USA
Address: 5929 Seminole Centre Ct, Madison, WI 53711
To serve as a key distribution and sales hub for South Central Wisconsin, offering readily available inventory, expert advice, and specialized product showcases for kitchen and bath remodeling.
Eau Claire, WI, USA
Address: 3330 White Ave, Eau Claire, WI 54703
To provide localized product availability and support services to the Chippewa Valley region, ensuring timely access to essential supplies for various building, municipal, and industrial projects.
Rockford, IL, USA
Address: 4550 Boeing Dr, Rockford, IL 61109
To extend First Supply's service footprint into the Illinois market, providing essential supplies and logistical support to the Rockford area's construction and industrial sectors.
Rochester, MN, USA
Address: 1810 3rd Ave SE, Rochester, MN 55904
To serve the Rochester area and surrounding communities with accessible inventory and specialized services, catering to both commercial and residential project needs.
Buying Intent Signals for First Supply LLC
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of First Supply LLC
As of April 2025, First Supply LLC' leadership includes:
Investors of First Supply LLC
First Supply LLC has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
First Supply LLC appointed a new Vice President of Sales in early 2024. Other key C-suite executive roles appear stable with no major publicly announced departures in the last 12 months.
New Appointments:
Technology (Tech Stack) used by First Supply LLC
Discover the tools First Supply LLC uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
First Supply LLC Email Formats and Examples
First Supply LLC commonly uses an email format that combines the first initial of an employee's name with their full last name, followed by the @firstsupply.com domain. While other formats may exist within the organization, this is a frequently observed pattern.
flast@firstsupply.com
Format
jdoe@firstsupply.com
Example
85%
Success rate
News and media
First Supply LLC LinkedIn / Kohler Co. • February 20, 2024
First Supply LLC Recognized as Kohler Distributor of the Year 2023 for North Central Region
First Supply LLC was honored by Kohler Co. as the 2023 Distributor of the Year for the North Central Region. This award acknowledges their outstanding performance, strong partnership, and commitment to distributing Kohler products and serving customers effectively....more
The Wholesaler / PHCP Pros • July 13, 2023
First Supply LLC Expands Presence with New Branch in Grimes, Iowa
First Supply LLC announced the opening of a new full-service branch in Grimes, Iowa. This strategic expansion aims to enhance service capabilities and product availability for customers in the rapidly growing Des Moines metropolitan area, offering a comprehensive range of plumbing, HVAC, and industrial supplies....more
supplyht.com • May 4, 2023
First Supply Acquires Contractor Supply of La Crosse, Wisconsin
First Supply, LLC announced the acquisition of Contractor Supply, a single-branch plumbing and HVAC wholesaler located in La Crosse, Wisconsin. This move strengthens First Supply's market position in its home city....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including First Supply LLC, are just a search away.