What Does EY Seren Do?

Total employees145
HeadquartersLondon
Founded2001

EY Seren is a global design and innovation consultancy, operating as a distinct capability within Ernst & Young (EY). They specialize in helping organizations understand their customers more deeply, design better experiences across all touchpoints, and drive sustainable innovation. EY Seren's methodology integrates human-centered design principles with robust business strategy and cutting-edge technology expertise. This allows them to create impactful digital products, services, customer journeys, and new business models. They work across a multitude of industries, assisting clients in navigating complex market changes and achieving significant growth by embedding customer-centricity into their core operations and digital transformation initiatives.

Where Is EY Seren's Headquarters?

HQ Function

Serves as a major hub for EY Seren's UK and European operations, housing design studios, client engagement teams, and fostering collaboration with the broader EY network. It's a center for innovation, talent development, and strategic project delivery.

Notable Features:

State-of-the-art office facilities within the More London development, designed to promote collaboration, creativity, and agile working. Includes dedicated spaces for design thinking workshops, usability testing, and co-creation sessions with clients.

Work Culture:

A dynamic and collaborative culture that blends the creative energy of a design agency with the professionalism and strategic insight of EY. Emphasis on human-centered design, agile methodologies, continuous learning, and cross-functional teamwork.

HQ Significance:

The London location is strategically important, providing access to a diverse international talent pool, major global clients headquartered in the city, and a vibrant tech and design ecosystem. It acts as a key innovation center for EY in the region.

Values Reflected in HQ: The headquarters environment reflects values such as innovation, collaboration, client-centricity, high-quality execution, and a forward-thinking approach to business challenges.

Location:

EY Seren operates as a global network of design studios and innovation experts integrated within EY's extensive international office footprint. They support clients across the world in areas such as customer experience (CX) strategy, service design, digital product creation, user research, interaction design, business model innovation, and organizational transformation. This global reach allows EY Seren to bring diverse cultural perspectives, localized market insights, and scalable solutions to multinational projects, ensuring relevance and impact in different regions.

Street Address:

1 More London Place

City:

London

State/Province:

N/A

Country:

United Kingdom

Where Else Does EY Seren Operate Around the World?

New York, NY, USA

Address: One Manhattan West, New York, NY 10001, USA

Drives growth and innovation for EY Seren in the Americas, leveraging New York's status as a global business and technology center to serve a diverse client base and attract top talent.

Dublin, Ireland

Address: EY Building, Harcourt Centre, Harcourt Street, Dublin 2, Ireland

Acts as a strategic location for serving Irish and broader European markets, capitalizing on Dublin's thriving tech industry and its role as a European hub for many multinational corporations.

Sydney, NSW, Australia

Address: EY Centre, 200 George Street, Sydney, NSW 2000, Australia

Serves as EY Seren's anchor in Australia and the wider APAC market, addressing unique regional customer needs and business opportunities, and fostering design-led innovation.

Berlin, Germany

Address: Friedrichstraße 140, 10117 Berlin, Germany (EY Office)

Leverages Berlin's vibrant startup and tech ecosystem to deliver cutting-edge design solutions and support clients in one of Europe's largest economies.

Buying Intent Signals for EY Seren

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading EY Seren? Meet the Executive Team

As of April 2025, EY Seren' leadership includes:

Ben Langdon - Partner, Head of EY Seren, UK & Ireland
Catriona Macleod - Partner, EMEIA Customer & Growth Lead, EY Seren
Steve Harlock - Partner, EY Seren
Tracey Penington - Partner, EY Seren, Customer & Growth, Financial Services

Who's Investing in EY Seren?

EY Seren has been backed by several prominent investors over the years, including:

EY (Ernst & Young) - Acquired Seren in 2015

What Leadership Changes Has EY Seren Seen Recently?

Hire0
Exits0

Executive movements specifically for EY Seren's top leadership are typically integrated within broader EY partner announcements, promotions, or strategic talent acquisitions. Public news focusing solely on 'hires' or 'exits' for the distinct EY Seren leadership tier is infrequent. As of mid-2024, there have been no major, publicly highlighted standalone changes specific to the global or regional heads of EY Seren in the past 12 months. Leadership continuity, internal promotions to Partner, and strategic assignments within EY are common.

What Technology (Tech Stack) Is Used byEY Seren?

Discover the tools EY Seren uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

EY Seren Email Formats and Examples

As part of EY (Ernst & Young), EY Seren employees generally use the standard EY email address format. The most common formats are based on the employee's first and last name.

first.last@ey.com or first.last@[countrycode].ey.com (e.g., john.doe@ey.com or jane.doe@uk.ey.com)

Format

firstname.lastname@ey.com

Example

95%

Success rate

What's the Latest News About EY Seren?

EY.com NewsroomMay 20, 2024

EY Seren Contribution: EY and Dell Technologies announce new offerings to accelerate AI adoption

EY and Dell Technologies have expanded their alliance to launch new services and solutions designed to help organizations accelerate the adoption of Artificial Intelligence. EY Seren's expertise in human-centered design and customer experience is crucial in ensuring these AI solutions deliver tangible business value and are effectively integrated....more

EY.com NewsroomFebruary 22, 2024

EY Seren Role: EY announces alliance with IBM to help clients accelerate adoption of generative AI

EY formed an alliance with IBM to assist clients in adopting generative AI through a new platform, EY.ai Workforce. EY Seren plays a role in designing user-centric AI applications and ensuring that the implementation of AI enhances employee and customer experiences, aligning with strategic business goals....more

EY.com InsightsOctober 12, 2023

EY Seren Thought Leadership: How co-design can transform public services

EY Seren experts discuss the power of co-design methodologies in transforming public services to be more citizen-centric, efficient, and effective. This highlights their commitment to applying human-centered design principles to solve complex societal challenges....more

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