Corporación El Rosado is one of Ecuador's largest and most influential business groups, with a primary focus on retail. Founded in 1936, it has grown into a diversified conglomerate operating a vast network of supermarkets (Mi Comisariato, Mini), department stores and shopping malls (Riocentro Shopping, El Paseo Shopping), home improvement stores (Ferrisariato), toy stores (Mi Juguetería), cinemas (Supercines), and several other retail and entertainment ventures. El Rosado plays a significant role in the Ecuadorean economy, known for its widespread presence, employment generation, and contribution to the country's commercial landscape, providing a wide array of goods and services to millions of consumers.
The Guayaquil headquarters serves as the central command for all of El Rosado's diverse operations, overseeing strategy, finance, marketing, human resources, and supply chain management for its nationwide network of stores and businesses.
The headquarters building is a prominent fixture in Guayaquil's commercial district, likely featuring modern office spaces designed to facilitate collaboration and efficient management of its extensive retail empire.
The work culture at El Rosado's headquarters is likely dynamic, fast-paced, and results-oriented, reflecting the competitive nature of the retail industry. There's a strong emphasis on operational excellence, customer satisfaction, and adapting to market trends.
Its location in Guayaquil, the country's main port and commercial center, is vital for logistics, supplier relations, and access to a large consumer base. The HQ centralizes decision-making for one of Ecuador's most significant employers and retail players.
El Rosado's primary operational footprint and brand presence are concentrated entirely within Ecuador. While the company engages in global sourcing and procurement for the wide variety of products sold in its stores, its customer-facing operations, retail outlets, and corporate activities are Ecuadorean. Functions supported globally would primarily relate to international purchasing, import logistics, and staying abreast of global retail trends to implement within the Ecuadorean market.
Avenida 9 de Octubre 729 y Boyacá
Guayaquil
Guayas
Ecuador
Address: Specific corporate office addresses in Quito are not publicly detailed, but operations are often co-located or managed through their major retail centers like Riocentro Quito or Paseo San Francisco.
To ensure efficient operations, market penetration, and customer service delivery for El Rosado's businesses in Ecuador's densely populated Andean region and capital city.
Address: Operational management likely centered around their El Paseo Shopping Cuenca or major Mi Comisariato locations.
To cater to the specific market demands of the southern region of Ecuador, ensuring brand consistency and operational efficiency for its supermarkets, cinemas, and other retail formats.
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As of April 2025, Corporación El Rosado S.A.' leadership includes:
Corporación El Rosado S.A. has been backed by several prominent investors over the years, including:
Public information regarding specific executive hires or exits at privately-held companies like El Rosado is often limited. No major high-profile changes have been widely reported in the mainstream business press over the last 12 months. Leadership within family-controlled businesses tends to be stable.
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El Rosado likely uses a standardized corporate email format for its employees, typically combining parts of the employee's name with the company domain @elrosado.com. Common patterns include first initial and last name, or first name followed by a dot and then last name.
[first_initial][last_name]@elrosado.com (e.g., jczarninski@elrosado.com) or [first_name].[last_name]@elrosado.com (e.g., johnny.czarninski@elrosado.com)
Format
jczarninski@elrosado.com
Example
80%
Success rate
Primicias • October 26, 2023
Corporación El Rosado plans to invest USD 80 million between 2023 and 2024 for opening new stores and remodeling existing ones under its Mi Comisariato, Ferrisariato, and Mi Juguetería brands. This investment aims to generate employment and boost the local economy....more
El Universo • December 5, 2023
El Rosado announced plans to open its first hypermarket under the 'Hipermarket' brand in Quito in 2024, located in the El Condado Shopping center. This marks a significant expansion for the company in the capital city....more
Vistazo • March 15, 2024
The upcoming opening of El Rosado's Hipermarket in El Condado Shopping, Quito, is generating significant consumer anticipation. The new store promises a wide range of products and aims to compete strongly in the capital's retail market....more
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