HQ Function

Served as the original flagship salon and a central point for brand identity, initial operations, and management for DreamDry.

Notable Features:

Featured a chic, aspirational interior design reflective of Rachel Zoe's fashion-forward aesthetic, aiming to provide a luxurious salon experience with high-end amenities.

Work Culture:

Emphasized high-quality customer service, stylist expertise, and a fashionable, energetic atmosphere. The culture was likely fast-paced, team-oriented, and style-conscious, reflecting the brand's celebrity association.

HQ Significance:

Established DreamDry's presence in the competitive New York beauty scene, setting the tone for its brand and service standards which later expanded to other cities. It was a key launchpad for the brand.

Values Reflected in HQ: Luxury, glamour, convenience, and accessible expertise in hair styling, reflecting Rachel Zoe's personal brand philosophy and catering to a fashion-conscious clientele.

Location:

DreamDry's physical salon locations were exclusively within the United States, with a presence in major cities like New York, Chicago, Los Angeles, and Atlanta. However, as a brand co-founded by celebrity stylist Rachel Zoe, DreamDry garnered significant national and international media attention and brand recognition. Post-acquisition by RPC Group LLC, the DreamDry brand's services are incorporated into select Blushington locations, potentially extending its reach through Blushington's operational footprint.

Street Address:

35 W 21st St (Former Location)

City:

New York

State/Province:

NY

Country:

USA