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Brand Addition's Overview

Total employees355
HeadquartersManchester
Founded1987

Brand Addition is a leading global provider of bespoke promotional products and branded merchandise. With a strong focus on creativity, ethical sourcing, and supply chain management, they partner with renowned global brands to create impactful marketing campaigns and enhance brand visibility. Brand Addition offers end-to-end solutions, from initial concept and design through to production, warehousing, and international distribution. They are a key division of The Pebble Group PLC, leveraging technology and global expertise to deliver innovative and sustainable brand experiences.

Where is Brand Addition's Headquarters?

HQ Function

The Manchester headquarters serves as the global operational hub, housing key functions including executive management, sales, design, finance, IT, and logistics coordination for UK and European operations.

Notable Features:

The facility is a modern, purpose-fit office and warehouse space located in Trafford Park, one of Europe's largest industrial parks, offering excellent logistical connections.

Work Culture:

Brand Addition fosters a dynamic, creative, and collaborative work environment. Emphasis is placed on innovation, client-centricity, and teamwork, with opportunities for professional development in a fast-paced global industry. The culture encourages sustainability and ethical practices.

HQ Significance:

The Manchester HQ is strategically significant due to its central role in managing Brand Addition's global network, its proximity to key transport links, and its position within a major commercial and industrial region of the UK.

Values Reflected in HQ: The headquarters reflects Brand Addition's commitment to efficiency, innovation, global connectivity, and sustainability. The environment is designed to support creative collaboration and operational excellence in serving global clients.

Location:

Brand Addition supports its global client base through a network of offices and logistics hubs across the UK, Europe, North America, and Asia. This widespread presence enables them to provide localized client services, culturally relevant product design, robust ethical sourcing, quality control, and efficient international distribution and warehousing solutions worldwide.

Street Address:

Trafford Park Road, Trafford Park

City:

Manchester

State/Province:

Greater Manchester

Country:

United Kingdom

Brand Addition's Global Presence

St. Louis, Missouri, USA

Address: 1800 S. Price Road, St. Louis, MO 63146, USA

To manage and grow Brand Addition's presence in the significant North American promotional products market, providing localized support and expertise.

Ratingen, Germany

Address: Kokkolastraße 5, 40882 Ratingen, Germany

To strengthen Brand Addition's footprint in Continental Europe, offering tailored services and leveraging regional market insights for clients in the DACH region and beyond.

Shanghai, China

Address: Unit 302, Building 8, CIFI Century Square, No. 28, Lane 288, North Huangpi Road, Huangpu District, Shanghai, China

To manage the extensive Asian supply chain, ensure product quality and compliance, and facilitate efficient sourcing for Brand Addition's global operations.

London, United Kingdom

Address: 20 St Dunstan's Hill, London, EC3R 8HL, UK

To provide dedicated support to major clients in London's global business hub and to drive new business opportunities in the South of England.

Buying Intent Signals for Brand Addition

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Brand Addition

As of April 2025, Brand Addition' leadership includes:

Karl Dukes - Chief Executive Officer, Brand Addition
Melissa Chevin - Managing Director, North America
Ellis Kane - Managing Director, UK & Ireland
Ar Paderta - Managing Director, Continental Europe

Investors of Brand Addition

Brand Addition has been backed by several prominent investors over the years, including:

The Pebble Group PLC (Parent Company)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major executive hires or exits directly within Brand Addition's senior management team have been publicly announced in the last 12 months. Leadership within Brand Addition appears stable. Parent company The Pebble Group PLC may have board-level changes, such as the announced retirement of Non-Executive Director Richard Sells effective May 2024 and the appointment of Stewart Murray as Non-Executive Director in November 2023.

Technology (Tech Stack) used by Brand Addition

Discover the tools Brand Addition uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Brand Addition Email Formats and Examples

Brand Addition likely uses common corporate email formats. The most prevalent structures for companies of this nature are [first].[last]@[companydomain].com or [first_initial][last]@[companydomain].com.

firstname.lastname@brandaddition.com or flastname@brandaddition.com

Format

john.doe@brandaddition.com

Example

85%

Success rate

News and media

The Pebble Group PLC (via London Stock Exchange)March 25, 2024

Brand Addition parent The Pebble Group PLC Announces Final Results for 2023

The Pebble Group PLC reported its audited final results for the year ended 31 December 2023. Brand Addition, its corporate promotional products division, reported revenue of £133.6m (2022: £149.6m) and adjusted operating profit of £10.5m (2022: £12.7m), reflecting challenging macroeconomic conditions but maintaining strong client relationships and operational efficiency....more

The Pebble Group PLC (via London Stock Exchange)November 23, 2023

The Pebble Group PLC Announces Directorate Change - Appointment of Non-Executive Director

The Pebble Group PLC, parent company of Brand Addition, announced the appointment of Stewart Murray as an independent Non-Executive Director and Chair of the Audit Committee, effective from 23 November 2023....more

The Pebble Group PLC (via London Stock Exchange)September 13, 2023

Brand Addition parent The Pebble Group PLC Announces Interim Results for H1 2023

The Pebble Group PLC released its unaudited interim results for the six months ended 30 June 2023. Brand Addition achieved revenue of £63.0m in H1 2023 (H1 2022: £72.1m), navigating a softer demand environment while focusing on strategic growth initiatives and client service....more

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