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BlueStep Bank's Overview

Total employees500
HeadquartersStockholm
Founded2005

BlueStep Bank is a specialized bank focused on the Nordic market, providing mortgage solutions, personal loans, and savings accounts to a diverse customer base. Founded in 2005, the bank aims to offer financial products to individuals who may not fit the traditional lending criteria of mainstream banks. BlueStep emphasizes personalized assessment and responsible lending, striving to help more people achieve their financial goals, particularly homeownership. They operate in Sweden, Norway, and Finland, with a strong digital presence complemented by advisory services.

Where is BlueStep Bank's Headquarters?

HQ Function

Serves as the central administrative and strategic hub for the bank's operations across Sweden, Norway, and Finland. Key functions include corporate governance, product development, risk management, and group-level financial control.

Notable Features:

Located in a modern office building in a central business district, designed to facilitate collaboration and innovation among employees. Likely features open-plan workspaces and advanced technological infrastructure.

Work Culture:

Characterized by a dynamic, inclusive, and customer-centric environment. Employees often highlight a sense of purpose in helping individuals achieve financial stability, with a focus on teamwork and ethical practices.

HQ Significance:

The Stockholm headquarters is pivotal for BlueStep Bank's strategic direction and operational oversight in the competitive Nordic financial market. It represents the core of their brand and decision-making processes.

Values Reflected in HQ: The headquarters' operations and environment aim to reflect BlueStep Bank's core values of responsibility, inclusivity, customer focus, and innovation in providing financial solutions.

Location:

BlueStep Bank's presence is concentrated in the Nordic region, with key operational offices in Sweden (Stockholm), Norway (Oslo), and Finland (Helsinki). Functions supported across these locations include specialized mortgage origination, personal loan underwriting, deposit services, customer support, risk management, and local marketing efforts, all tailored to the specific regulatory and market conditions of each country.

Street Address:

Sveavägen 163

City:

Stockholm

State/Province:

Stockholm County

Country:

Sweden

BlueStep Bank's Global Presence

Oslo, Norway

Address: Dronning Eufemias gate 16, 0191 Oslo, Norway

Serves as the primary hub for BlueStep Bank's activities in Norway, ensuring compliance with Norwegian financial regulations and providing tailored financial solutions to Norwegian consumers.

Helsinki, Finland

Address: Itämerenkatu 5, 00180 Helsinki, Finland

Drives BlueStep Bank's presence in the Finnish market, focusing on expanding its customer base and providing financial services that meet the unique requirements of consumers in Finland.

Buying Intent Signals for BlueStep Bank

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BlueStep Bank

As of April 2025, BlueStep Bank' leadership includes:

Björn Lander - Chief Executive Officer (CEO)
Petri Matikainen - Chief Financial Officer (CFO)
Gustav Dersén - Chief Credit Officer (CCO)
Sofia Doolke - Chief People & Culture Officer
Ruby Permission - Chief Technology Officer (CTO)

Investors of BlueStep Bank

BlueStep Bank has been backed by several prominent investors over the years, including:

Nordic Capital

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

BlueStep Bank has seen some strategic adjustments in its leadership team to further strengthen its position in the Nordic market. Notably, Ruby Permission joined as CTO in late 2023, highlighting a focus on technology.

New Appointments:

Ruby Permission, Ruby Permission appointed as new CTO, bringing extensive experience in financial technology to BlueStep Bank.

Technology (Tech Stack) used by BlueStep Bank

Discover the tools BlueStep Bank uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BlueStep Bank Email Formats and Examples

BlueStep Bank commonly uses the firstname.lastname@bluestepbank.com email format for its employees. This is a standard convention in many corporations for professional communication.

firstname.lastname@bluestepbank.com

Format

bjorn.lander@bluestepbank.com

Example

90%

Success rate

News and media

BlueStep Bank Newsroom / CisionFebruary 15, 2024

BlueStep Bank AB (publ) Year-end report January – December 2023

BlueStep Bank released its year-end report for 2023, highlighting continued growth in lending volumes despite a challenging market. The bank emphasized its strong capital position and focus on specialized mortgage solutions....more

BlueStep Bank Newsroom / CisionOctober 5, 2023

BlueStep Bank Appoints New CTO

BlueStep Bank announced the appointment of Ruby Permission as its new Chief Technology Officer. She joins from a previous senior technology role and will lead BlueStep's technological development and IT operations....more

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