BlueStep Bank is a specialized bank focused on the Nordic market, providing mortgage solutions, personal loans, and savings accounts to a diverse customer base. Founded in 2005, the bank aims to offer financial products to individuals who may not fit the traditional lending criteria of mainstream banks. BlueStep emphasizes personalized assessment and responsible lending, striving to help more people achieve their financial goals, particularly homeownership. They operate in Sweden, Norway, and Finland, with a strong digital presence complemented by advisory services.
Serves as the central administrative and strategic hub for the bank's operations across Sweden, Norway, and Finland. Key functions include corporate governance, product development, risk management, and group-level financial control.
Located in a modern office building in a central business district, designed to facilitate collaboration and innovation among employees. Likely features open-plan workspaces and advanced technological infrastructure.
Characterized by a dynamic, inclusive, and customer-centric environment. Employees often highlight a sense of purpose in helping individuals achieve financial stability, with a focus on teamwork and ethical practices.
The Stockholm headquarters is pivotal for BlueStep Bank's strategic direction and operational oversight in the competitive Nordic financial market. It represents the core of their brand and decision-making processes.
BlueStep Bank's presence is concentrated in the Nordic region, with key operational offices in Sweden (Stockholm), Norway (Oslo), and Finland (Helsinki). Functions supported across these locations include specialized mortgage origination, personal loan underwriting, deposit services, customer support, risk management, and local marketing efforts, all tailored to the specific regulatory and market conditions of each country.
Sveavägen 163
Stockholm
Stockholm County
Sweden
Address: Dronning Eufemias gate 16, 0191 Oslo, Norway
Serves as the primary hub for BlueStep Bank's activities in Norway, ensuring compliance with Norwegian financial regulations and providing tailored financial solutions to Norwegian consumers.
Address: Itämerenkatu 5, 00180 Helsinki, Finland
Drives BlueStep Bank's presence in the Finnish market, focusing on expanding its customer base and providing financial services that meet the unique requirements of consumers in Finland.
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As of April 2025, BlueStep Bank' leadership includes:
BlueStep Bank has been backed by several prominent investors over the years, including:
BlueStep Bank has seen some strategic adjustments in its leadership team to further strengthen its position in the Nordic market. Notably, Ruby Permission joined as CTO in late 2023, highlighting a focus on technology.
Discover the tools BlueStep Bank uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
BlueStep Bank commonly uses the firstname.lastname@bluestepbank.com email format for its employees. This is a standard convention in many corporations for professional communication.
firstname.lastname@bluestepbank.com
Format
bjorn.lander@bluestepbank.com
Example
90%
Success rate
BlueStep Bank Newsroom / Cision • February 15, 2024
BlueStep Bank released its year-end report for 2023, highlighting continued growth in lending volumes despite a challenging market. The bank emphasized its strong capital position and focus on specialized mortgage solutions....more
BlueStep Bank Newsroom / Cision • October 5, 2023
BlueStep Bank announced the appointment of Ruby Permission as its new Chief Technology Officer. She joins from a previous senior technology role and will lead BlueStep's technological development and IT operations....more
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