Bandai Namco Mobile
Bandai Namco Mobile's Overview
Bandai Namco Mobile S.L.U. was a mobile game development and marketing studio established in Barcelona, Spain, in 2020 by Bandai Namco Entertainment Europe. Its mission was to spearhead the company's mobile strategy outside of Japan, focusing on creating and marketing new mobile gaming experiences for Western audiences. However, in September 2022, Bandai Namco Entertainment Europe announced a strategic restructuring, leading to the winding down of Bandai Namco Mobile's Barcelona operations by early 2023. Its functions and projects were largely absorbed or reallocated within Bandai Namco Entertainment Europe, with a continued focus on mobile publishing and operations, now primarily managed from Lyon, France. Despite its short operational period, Bandai Namco Mobile aimed to leverage iconic Bandai Namco IPs and develop new ones for the global mobile market.
Where is Bandai Namco Mobile's Headquarters?
HQ Function
Formerly focused on mobile game development, publishing, and marketing for Western markets. It aimed to be a center of excellence for Bandai Namco's mobile initiatives outside Japan.
Notable Features:
Located in the innovative 22@Barcelona district, known for its modern infrastructure and concentration of tech and media companies. The office space was designed to foster creativity and collaboration.
Work Culture:
As a new studio, it aimed to build a dynamic, multicultural, and agile work environment, blending Japanese corporate heritage with a startup mentality suited for the fast-paced mobile gaming industry.
HQ Significance:
The Barcelona studio represented Bandai Namco's strategic push to strengthen its mobile presence in Western markets and develop games specifically tailored for these audiences during its operational period.
Values Reflected in HQ: Aimed to reflect values of innovation, global reach, and player-centric game development.
Location:
Bandai Namco possesses a significant global presence in the mobile gaming sector, operated through its Bandai Namco Entertainment division. This is achieved via a network of regional headquarters and studios. Key functions supported globally include: mobile game development (in-house and partnered), publishing across major app stores, localized marketing campaigns, community management for diverse player bases, QA and localization services, and strategic partnerships. While the dedicated 'Bandai Namco Mobile' studio in Barcelona was closed, the company continues to release and support mobile titles worldwide, leveraging its Japanese development capabilities and regional publishing arms in Asia, Europe, and the Americas.
Street Address:
Carrer de Badajoz, 112-114 (Part of the 22@Barcelona district, specific office within a larger complex)
City:
Barcelona
State/Province:
Catalonia
Country:
Spain
Bandai Namco Mobile's Global Presence
Lyon, Auvergne-Rhône-Alpes, France
Address: 15 Rue Felix Mangini, 69009 Lyon, France
Strategic management, publishing, and operations for Europe, Middle East, and Africa (EMEA).
Irvine, California, USA
Address: 23 Odyssey, Irvine, CA 92618, USA
Strategic management, publishing, and operations for North and South America.
Minato-ku, Tokyo, Japan
Address: 5-37-18 Shiba, Minato-ku, Tokyo 108-0014, Japan
Global strategy, core IP development, publishing for Japanese market and coordination of global releases.
Buying Intent Signals for Bandai Namco Mobile
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Executive Team of Bandai Namco Mobile
As of April 2025, Bandai Namco Mobile' leadership includes:
Investors of Bandai Namco Mobile
Bandai Namco Mobile has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most significant executive event concerning Bandai Namco Mobile S.L.U. was its closure announced in September 2022, effective early 2023. This resulted in the departure of its Barcelona-based leadership team from their roles at that specific entity. Some executives, like Karim Farghaly, transitioned to other roles within the broader Bandai Namco Entertainment group.
Departures
New Appointments:
Technology (Tech Stack) used by Bandai Namco Mobile
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Bandai Namco Mobile Email Formats and Examples
Bandai Namco Entertainment, the parent organization, likely utilizes common corporate email patterns. These formats typically involve combinations of first name, last name, and initials. The domain varies by region (e.g., bandainamcoent.eu for Europe, bandainamcoent.com for America).
[first].[last]@[domain] or [f][last]@[domain] (e.g., jane.doe@bandainamcoent.eu or jdoe@bandainamcoent.com)
Format
example.name@bandainamcoent.eu
Example
75%
Success rate
News and media
GamesIndustry.biz • September 30, 2022
Bandai Namco Europe to close its Barcelona-based studio Bandai Namco Mobile
Bandai Namco Entertainment Europe announced plans to wind down its Barcelona-based mobile studio, Bandai Namco Mobile S.L.U., as part of a strategic reorganization of its mobile business. The studio, established in 2020, was focused on developing and marketing mobile games for Western audiences. Operations were expected to cease by early 2023....more
Gamebiz.jp / PR Times • April 18, 2024
Bandai Namco Amusement Invests in AR Startup Graffity for Location-Based Entertainment
Bandai Namco Amusement, part of the Bandai Namco group, has invested in Graffity Inc., a startup developing AR entertainment, including AR games for smartphones. This signals continued interest in innovative mobile and location-based experiences within the broader Bandai Namco ecosystem....more
Various Gaming News Outlets & Official Channels • Ongoing
Bandai Namco Continues Strong Support for Major Mobile Titles
Bandai Namco consistently updates and supports its portfolio of popular mobile games, such as Dragon Ball Z Dokkan Battle, Dragon Ball Legends, and One Piece Bounty Rush. These titles receive regular content updates, new character releases, and in-game events, demonstrating the company's sustained commitment to its live service mobile games and their global player communities....more
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