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Assent
What Does Assent Do?
Assent is a leader in supply chain sustainability management, offering a cloud-based platform that empowers complex manufacturers to gain deeper insights into their supply chains. The company's solutions help businesses track and manage product compliance (e.g., RoHS, REACH, Prop 65), Environmental, Social, and Governance (ESG) performance, and trade compliance (e.g., forced labor, anti-bribery). Assent automates data collection, validation, and reporting, enabling companies to mitigate risks, ensure ethical sourcing, achieve market access, and enhance their brand reputation. They serve a wide range of industries, including electronics, industrial equipment, aerospace & defense, and medical devices, helping them build more resilient and sustainable supply chains.
Where Is Assent's Headquarters?
HQ Function
Serves as the global nerve center, housing corporate leadership, core product development and R&D, global sales and marketing strategy, finance, human resources, and administrative functions.
Notable Features:
Modern office facilities located in a prominent Ottawa business district, designed to foster collaboration and innovation among its 'Assentees'. The space is equipped with amenities supporting a productive and engaging work environment.
Work Culture:
Assent fosters a mission-driven work culture focused on sustainability, innovation, and customer success. It emphasizes collaboration, continuous learning, and employee well-being, encouraging 'Assentees' to contribute to solving complex global supply chain challenges.
HQ Significance:
Strategically located in Ottawa, a major Canadian technology and government hub, providing access to a rich talent pool, fostering partnerships, and enabling Assent to stay at the forefront of regulatory and technological advancements in supply chain sustainability.
Values Reflected in HQ: The headquarters' design and operational practices likely reflect Assent's core values of sustainability, transparency, and innovation, potentially incorporating eco-friendly features and collaborative workspaces.
Location:
Assent supports global functions critical for complex manufacturers worldwide. This includes dedicated sales and business development teams across North America, EMEA, and APAC; multilingual customer success and technical support; globally distributed product development and R&D efforts; and worldwide operational support. This structure enables Assent to help clients navigate diverse international regulations, ethical sourcing standards, and sustainability requirements across their global supply chains.
Street Address:
525 Coventry Road
City:
Ottawa
State/Province:
Ontario
Country:
Canada
Where Else Does Assent Operate Around the World?
Amsterdam, Netherlands
Address: Rivierstaete, Amsteldijk 166, 1079 LH Amsterdam, Netherlands
To provide localized expertise and support for the European market, navigate complex EU regulations, and expand Assent's footprint across the EMEA region.
Cambridge, United Kingdom
Address: The Bradfield Centre, 184 Cambridge Science Park Rd, Milton, Cambridge CB4 0GA, United Kingdom
To strengthen Assent's presence in the UK market, providing dedicated services to manufacturers and addressing specific UK compliance and sustainability requirements post-Brexit.
Eldoret, Kenya
Address: Operational support center in Eldoret
To provide scalable, high-quality operational support and enhance global service delivery capabilities efficiently, tapping into local talent pools.
Penang, Malaysia
Address: Serves as APAC regional hub
To expand Assent's reach in the fast-growing APAC market, providing localized support for manufacturers and suppliers in the region.
Buying Intent Signals for Assent
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Assent? Meet the Executive Team
As of April 2025, Assent' leadership includes:
Who's Investing in Assent?
Assent has been backed by several prominent investors over the years, including:
What Leadership Changes Has Assent Seen Recently?
In the past year, Assent has strategically enhanced its leadership team, notably with the appointment of a new Chief Product Officer to drive further product innovation and platform development in the supply chain sustainability space.
New Appointments:
What Technology (Tech Stack) Is Used byAssent?
Discover the tools Assent uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Assent Email Formats and Examples
Assent Inc. primarily uses the [first].[last]@assent.com email format for its employees. This standardized approach facilitates clear and professional communication both internally and externally.
[first].[last]@assent.com
Format
jane.doe@assent.com
Example
90%
Success rate
What's the Latest News About Assent?
Assent Newsroom / The Globe and Mail • March 26, 2024
Assent Named to The Globe and Mail's 2024 Report on Business Best B2B Brands List
Assent was recognized in The Globe and Mail's 2024 Report on Business Best B2B Brands, a prestigious list highlighting Canada's top-performing business-to-business brands based on employee and customer surveys....more
PR Newswire / Assent Newsroom • February 27, 2024
Assent Welcomes New Chief Product Officer, Travels Zulauf
Assent announced the appointment of Travels Zulauf as its new Chief Product Officer. Zulauf will lead the company's product vision, strategy, and execution to further enhance its market-leading supply chain sustainability management platform....more
Assent Newsroom • January 9, 2024
Assent Achieves Significant Milestones in 2023, Driving Supply Chain Sustainability Globally
Assent highlighted its 2023 achievements, including substantial growth in its customer base, expansion of its platform capabilities with AI-driven insights, and increased global reach, solidifying its position as a leader in supply chain sustainability....more
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