Assembled Brands
Assembled Brands's Overview
Assembled Brands is a financial services company that provides revolving lines of credit, data-driven insights, and a powerful network to emerging consumer brands. They position themselves as a modern alternative to traditional venture capital or debt financing, focusing on supporting businesses in the direct-to-consumer (D2C) and consumer packaged goods (CPG) sectors. Their model aims to fuel growth without excessive equity dilution, helping brands scale operations, manage inventory, and invest in marketing.
Where is Assembled Brands's Headquarters?
HQ Function
The New York headquarters serves as the central operational base, housing the executive team, underwriting, portfolio management, and business development functions. It's where key strategic decisions are made and client relationships are managed.
Notable Features:
Located in a prominent building in the Financial District, offering modern office facilities and fostering a dynamic work environment. The building itself has a history, previously serving as Goldman Sachs' headquarters.
Work Culture:
The work culture at Assembled Brands is described as collaborative, data-driven, and entrepreneurial. There's a strong focus on understanding the challenges and opportunities facing consumer brands, promoting innovation and strategic thinking.
HQ Significance:
Being in New York City provides Assembled Brands with direct access to a vast network of financial institutions, investors, talent, and the burgeoning consumer brand ecosystem. This location enhances its ability to connect with and support its portfolio companies effectively.
Values Reflected in HQ: The headquarters' location in a prime financial district reflects the company's seriousness and expertise in financial solutions, while its focus on supporting emerging brands indicates an innovative and forward-thinking approach.
Location:
Assembled Brands primarily focuses on supporting brands within North America. While many of their portfolio companies may have global supply chains or international sales, Assembled Brands itself does not maintain a significant network of international offices. Their support for global aspects of a brand's business would typically be strategic advice or network connections rather than direct operational presence abroad.
Street Address:
85 Broad St, Floor 17
City:
New York
State/Province:
NY
Country:
USA
Assembled Brands's Global Presence
Primarily New York-based
Address: N/A
Focuses on leveraging its New York base and a flexible operational model to engage with and support consumer brands nationwide, without the overhead of multiple large physical locations.
Buying Intent Signals for Assembled Brands
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Assembled Brands
As of April 2025, Assembled Brands' leadership includes:
Investors of Assembled Brands
Assembled Brands has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Based on publicly available information and recent news searches, there have been no major C-suite level executive hires or departures announced by Assembled Brands in the last 12 months, indicating leadership stability.
Technology (Tech Stack) used by Assembled Brands
Discover the tools Assembled Brands uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Assembled Brands Email Formats and Examples
Assembled Brands commonly uses the email format of the employee's first name followed by the company domain. Other formats might exist but this is a widely observed pattern for the company.
first@assembledbrands.com
Format
adam@assembledbrands.com
Example
80%
Success rate
News and media
PR Newswire • September 19, 2023
Assembled Brands News: Kettle & Fire Secures Significant Growth Capital from Assembled Brands and Stifel
Kettle & Fire, a leading brand in bone broths and soups, announced it secured a significant growth capital facility from Assembled Brands and Stifel. This funding aims to support Kettle & Fire's continued expansion and product innovation....more
PR Newswire • February 1, 2023
Assembled Brands News: Assembled Brands Provides Jabs Gym with Revolving Line of Credit
Assembled Brands announced it has provided Jabs Gym, a boxing-inspired fitness concept, with a revolving line of credit. The financing is intended to support Jabs Gym's growth initiatives and expansion plans....more
Business Insider • January 25, 2023
Assembled Brands News: Assembled Brands CEO Adam Pritzker on D2C challenges
Adam Pritzker, CEO of Assembled Brands, commented on the challenging environment for direct-to-consumer (D2C) startups, noting a 'great D2C reset' as companies face economic headwinds and the need for sustainable growth models....more
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