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Aruba Tourism Authority's Overview

Total employees331
HeadquartersOranjestad
Founded1947

The Aruba Tourism Authority (A.T.A.) is the official Destination Marketing and Management Organization (DMMO) for Aruba. A.T.A. is responsible for uniting tourism interests amongst the island's stakeholders and partners globally. Its mission is to increase the share of business for Aruba in leisure and MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, contributing to a sustainable and prosperous future for the island. A.T.A. focuses on strategic marketing, destination development, and fostering a positive image of Aruba as a premier Caribbean destination known as 'One Happy Island'.

Where is Aruba Tourism Authority's Headquarters?

HQ Function

The headquarters serves as the central hub for strategic planning, marketing operations, destination development, research, stakeholder management, and administrative functions for promoting tourism to Aruba globally.

Notable Features:

The office is situated in a key commercial and governmental area of Oranjestad, reflecting its central role in the island's primary industry. Its location emphasizes accessibility and connection to the tourism sector.

Work Culture:

The work culture at A.T.A. headquarters is dynamic, collaborative, and results-oriented, driven by the mission to promote Aruba. Employees are passionate about the island and work in a multicultural environment focused on innovation in tourism marketing and management.

HQ Significance:

The headquarters is significant as it's the nerve center for Aruba's tourism industry, orchestrating efforts that drive a major part of the island's economy. It represents the official face of Aruba's tourism to the world.

Values Reflected in HQ: The headquarters likely reflects values such as professionalism, dedication to Aruba's prosperity, collaboration with local and international partners, and a commitment to showcasing the 'One Happy Island' spirit.

Location:

Aruba Tourism Authority maintains a global presence primarily through its headquarters in Oranjestad, Aruba, and key regional offices in North America (USA), Europe (Netherlands), and Latin America (Colombia). These offices support a wide range of functions including strategic marketing and branding, public relations, travel trade engagement, market research, and partnership development to promote Aruba as a leading tourist destination worldwide. They work closely with airlines, tour operators, and media to ensure Aruba remains top-of-mind for travelers in their respective regions.

Street Address:

L.G. Smith Boulevard 8

City:

Oranjestad

State/Province:

Not Applicable

Country:

Aruba

Aruba Tourism Authority's Global Presence

Secaucus, New Jersey, USA

Address: 100 Plaza Drive, 2nd Floor, Secaucus, NJ 07094

To strengthen Aruba's presence in the crucial North American tourism market, drive visitor numbers, and manage relationships with key industry stakeholders in the USA.

Schiphol, Netherlands

Address: Schiphol Boulevard 127, WTC Schiphol Airport, Tower C, 4th floor, 1118 BG Schiphol, Netherlands

To develop and grow Aruba's tourism market share from various European countries, leveraging cultural ties (especially with the Netherlands) and flight accessibility.

Bogotá, Colombia

Address: Calle 90 # 19C - 62 Oficina 502, Bogotá D.C., Colombia

To tap into the growing Latin American travel market, fostering partnerships and marketing initiatives tailored to regional preferences and travel patterns.

Buying Intent Signals for Aruba Tourism Authority

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Aruba Tourism Authority

As of April 2025, Aruba Tourism Authority' leadership includes:

Ronella Croes - Chief Executive Officer (CEO)
Sjeidy Feliciano - Chief Commercial Officer (CCO) & Director of North America
Sanju Luidens - Chief Marketing Officer (CMO) & Director of Latin America
Jo-Anne Meaux-Arends - Chief Financial & Operations Officer (CFOO)

Investors of Aruba Tourism Authority

Aruba Tourism Authority has been backed by several prominent investors over the years, including:

Government of Aruba

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits0

In early 2024, the Aruba Tourism Authority announced a new leadership structure involving key promotions. Sjeidy Feliciano was appointed Chief Commercial Officer, Sanju Luidens became Chief Marketing Officer, and Jo-Anne Meaux-Arends was named Chief Financial & Operations Officer, all reporting to CEO Ronella Croes. These changes aim to enhance strategic focus and operational efficiency.

New Appointments:

Sjeidy Feliciano, Sjeidy Feliciano was promoted to Chief Commercial Officer, expanding her leadership role while continuing as Director of North America.
Sanju Luidens, Sanju Luidens was promoted to Chief Marketing Officer, taking on broader marketing strategy responsibilities alongside her role as Director of Latin America.
Jo-Anne Meaux-Arends, Jo-Anne Meaux-Arends appointed as Chief Financial & Operations Officer, overseeing financial and operational aspects of A.T.A.

Technology (Tech Stack) used by Aruba Tourism Authority

Discover the tools Aruba Tourism Authority uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Aruba Tourism Authority Email Formats and Examples

Aruba Tourism Authority primarily uses the email domain @aruba.com for its official communications. The most common email format appears to be the first initial followed by a period and the full last name.

f.lastname@aruba.com

Format

r.croes@aruba.com

Example

90%

Success rate

News and media

Global Travel ShoppingJanuary 29, 2024

Aruba Tourism Authority Announces New Leadership Structure

The Aruba Tourism Authority (A.T.A.) unveiled a new leadership structure with key promotions including Ronella Croes as CEO, Sjeidy Feliciano as CCO, Sanju Luidens as CMO, and Jo-Anne Meaux-Arends as CFOO. This strategic move is aimed at enhancing the organization's agility and effectiveness in promoting Aruba globally....more

ata.awFebruary 5, 2024

A.T.A. Announces Strong Tourism Performance for 2023 and Positive Outlook for 2024

The Aruba Tourism Authority reported robust tourism credit performance for 2023, surpassing initial projections. The organization also shared optimistic forecasts for 2024, highlighting continued growth in visitor arrivals and tourism revenue, attributing success to strategic marketing efforts and strong partnerships....more

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