Appcues is a leading Product-Led Growth (PLG) platform that empowers software companies to improve product adoption, user onboarding, and feature engagement. By enabling non-technical teams to create and deploy personalized in-app experiences such as tours, tooltips, modals, and surveys without writing code, Appcues helps businesses increase user activation, retention, and overall customer lifetime value.
Serves as the official corporate registration and administrative hub for a globally distributed team. Core business operations, leadership, and strategy are managed remotely.
N/A (Remote-First Company). Focus is on robust digital infrastructure and tools for remote collaboration rather than physical office features.
Embraces a flexible, autonomous, and collaborative remote work culture. Emphasis on asynchronous communication, trust, work-life balance, and empowering employees globally.
The Boston registration signifies its US incorporation roots, while its operational model highlights a modern, distributed approach to talent and work, prioritizing flexibility and global reach over a physical central office.
Appcues supports a global customer base through its SaaS platform and a remote-first team distributed across various countries and time zones. This model allows for diverse talent acquisition and responsive customer support, ensuring worldwide product accessibility and customer success operations.
177 Huntington Ave, Ste 1703, PMB 64933
Boston
MA
USA
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As of April 2025, Appcues' leadership includes:
Appcues has been backed by several prominent investors over the years, including:
Based on publicly available information, Appcues has maintained a stable executive team over the past 12 months (May 2023 - May 2024), with no major C-suite or publicly announced named executive hires or departures identified.
Discover the tools Appcues uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Appcues commonly utilizes an email format consisting of the employee's first name followed by @appcues.com. While other formats might exist within the organization, this pattern is frequently observed and generally effective for reaching out to their team members.
[first]@appcues.com
Format
example@appcues.com
Example
85%
Success rate
Appcues Blog • February 27, 2024
Appcues, in partnership with Mixpanel and ProductLed's Wes Bush, released its annual Product Benchmarks Report, providing insights and data on key product metrics such as activation, adoption, and retention rates to help product teams optimize their strategies and performance....more
Appcues Blog • November 29, 2023
Appcues launched a new AI-powered text generation feature integrated within its platform. This capability aims to assist product teams in rapidly creating and refining compelling copy for in-app messages, user onboarding flows, and various announcements, streamlining content creation....more
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