Acure
Acure's Overview
Acure Beauty (commonly known as Acure) is a prominent company in the beauty industry, renowned for its commitment to providing high-quality, 100% vegan, and cruelty-free skincare and haircare products. Their formulations are free from parabens, sulfates, mineral oil, petrolatum, and formaldehyde, catering to consumers seeking effective and ethically produced beauty solutions. Acure's mission is to harness the power of purity to enhance well-being, offering a wide range of products from facial cleansers and serums to shampoos and conditioners. Since December 2022, Acure operates as part of Better Collective, a global sports betting media group, which aims to expand Acure's digital presence and market reach.
Where is Acure's Headquarters?
HQ Function
Serves as the primary center for Acure's brand management, product development, marketing strategies, and operational oversight in the North American market, in strategic alignment with its parent company, Better Collective.
Notable Features:
The headquarters are situated in a modern commercial business park, providing functional and collaborative office spaces conducive to innovation and teamwork.
Work Culture:
Acure fosters a work culture centered on creativity, sustainability, and a deep passion for clean beauty. It's a collaborative environment that encourages innovation in developing high-quality, ethical products. Post-acquisition, this culture integrates with Better Collective's dynamic and growth-oriented approach.
HQ Significance:
The Florida headquarters is crucial for maintaining Acure's distinct brand identity, ensuring product quality, and engaging with its core North American consumer base, while benefiting from the global resources and strategic direction of Better Collective.
Values Reflected in HQ: The choice of a professional and dynamic work environment in Florida aligns with Acure's commitment to wellness and the vibrant, health-conscious lifestyle often associated with its brand aesthetic. The focus on operational excellence supports the delivery of reliable, high-quality products.
Location:
Acure products are predominantly available in North America, distributed through major retail chains such as Target, Whole Foods Market, and Ulta Beauty, as well as its dedicated e-commerce website. Supported by its parent company, Better Collective, Acure is focused on enhancing its digital footprint and exploring opportunities for international market expansion. Globally supported functions include digital marketing, e-commerce strategy, supply chain coordination (often through specialized partners), and customer engagement, increasingly leveraging Better Collective's international infrastructure and expertise in digital media.
Street Address:
6500 N Andrews Ave
City:
Fort Lauderdale
State/Province:
Florida
Country:
USA
Acure's Global Presence
Copenhagen, Denmark
Address: Toldbodgade 12, 1253 Copenhagen K
Manages Better Collective's global portfolio of digital brands and media platforms, driving international growth strategies and fostering collaboration across its various business units, including Acure.
Buying Intent Signals for Acure
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Executive Team of Acure
As of April 2025, Acure' leadership includes:
Investors of Acure
Acure has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Following Acure Beauty's acquisition by Better Collective in December 2022, the primary executive change involved the transition of key leadership roles to align with the new ownership structure. Jon Guerra, formerly President of Acure, moved into a strategic advisory position within Better Collective US in early 2023 to continue guiding the brand.
Departures
New Appointments:
Technology (Tech Stack) used by Acure
Discover the tools Acure uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Acure Email Formats and Examples
Acure Beauty, like many corporations, likely utilizes standardized email formats for its employees. While specific internal formats are not publicly disclosed, common patterns often involve combinations of first name, last name, or initials at their domain.
[first].[last]@acure.com or [first_initial][last]@acure.com
Format
example.contact@acure.com
Example
70%
Success rate
News and media
Better Collective • December 1, 2022
Acure Beauty News: Better Collective acquires US-based e-commerce personal care brand ACURE
Better Collective officially announced its acquisition of Acure for a total price of 185 MUSD. The acquisition aims to expand Better Collective's presence in the US market by leveraging Acure's strong brand recognition, loyal customer base, and recurring revenue streams in the thriving clean beauty sector....more
Beauty Independent • February 7, 2023
Acure Beauty News: Following Its Acquisition By Better Collective, Acure Is Primed For Wider Reach
This article explores the strategic benefits and future outlook for Acure post-acquisition by Better Collective. It highlights plans for enhanced digital marketing, leveraging Better Collective's media expertise, further product innovation, and potential expansion into new customer segments and international markets....more
Acure Website & Social Media • Ongoing
Acure Beauty News: New Product Launches and Sustainability Initiatives
Acure regularly announces new product additions to its skincare and haircare lines, often emphasizing innovative natural ingredients and sustainable packaging. Check their official blog and social media channels for the latest updates on product innovations and company campaigns focused on wellness and environmental responsibility....more
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