Acorns Grow Incorporated is a financial technology and services company focused on micro-investing and robo-investing. Its platform allows users to incrementally invest small amounts of money, such as spare change from everyday purchases, into diversified portfolios of ETFs. Acorns aims to make investing accessible to everyone, particularly those new to it, by simplifying the process and providing educational resources. Core offerings include Acorns Invest, Acorns Later (for retirement), Acorns Checking (a bank account with a debit card), Acorns Early (for kids' investment accounts), and Acorns Earn (for earning bonus investments through brand partners).
Serves as the central hub for Acorns' corporate strategy, product development, engineering, marketing, and customer operations.
Modern office environment designed to foster collaboration and innovation, featuring open-plan workspaces and employee amenities. Specific architectural details are not widely publicized.
A mission-driven culture focused on financial wellness for the up-and-coming. The environment is typically innovative, collaborative, and fast-paced, with a strong emphasis on the company's goal of helping individuals save and invest.
Strategic location in Irvine provides access to a rich talent pool from nearby universities and a vibrant tech ecosystem in Southern California. It allows Acorns to be at the forefront of financial technology innovation.
Acorns' primary investment and financial services are currently focused on the United States market. However, the company leverages global talent for technology development, engineering, and potentially customer support operations. Its acquisition of UK-based GoHenry in 2023 signifies an expansion of its footprint into the international family finance sector, indicating a broader strategy for global reach in specific market segments.
5300 California Ave
Irvine
CA
USA
Address: Information on specific suite/office number not publicly detailed, but presence in NYC is established.
To strengthen Acorns' presence on the East Coast, particularly within the financial capital of New York, fostering strategic alliances, brand visibility, and talent acquisition.
Address: Specific office details not publicly detailed.
Supports Acorns' technology infrastructure and innovation in financial planning, education, and specialized financial tools, drawing on regional tech talent.
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As of April 2025, Acorns' leadership includes:
Acorns has been backed by several prominent investors over the years, including:
Acorns has strategically strengthened its executive leadership over the past 12 months with key appointments in finance and content, underscoring its commitment to growth, financial education, and operational excellence.
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Acorns likely follows common corporate email address patterns. The most prevalent formats typically involve combinations of an employee's first name and last name. While internal variations may exist, these standard formats are often used for external communication.
Common formats include [first].[last]@acorns.com (e.g., john.doe@acorns.com) or [first_initial][last]@acorns.com (e.g., jdoe@acorns.com).
Format
noah.kerner@acorns.com (example based on the CEO's name and common [first].[last] pattern)
Example
75%
Success rate
PR Newswire • February 7, 2024
Acorns announced the appointment of Rich Sullivan as its new Chief Financial Officer. Sullivan brings over two decades of financial leadership experience to Acorns, previously serving in senior roles at companies like Twitter and STX Entertainment....more
TechCrunch • November 15, 2023
Acorns acquired GoHenry, a UK-based fintech company that provides debit cards and financial education tools for children and teens. The acquisition marks Acorns' expansion into the family finance market and its first major international move....more
Adweek • August 23, 2023
Acorns appointed Kennedy Reynolds as its first Chief Content and Education Officer. Reynolds, previously from Forbes, is tasked with enhancing Acorns' educational resources and content strategy to empower users in their financial journeys....more
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