AppLovin
AppLovin's Overview
AppLovin Corporation is a global technology company that provides a comprehensive platform for mobile app developers to grow their businesses. Founded in 2012, AppLovin's mission is to enable developers of all sizes to market, monetize, analyze, and publish their apps through its software solutions, including AppDiscovery (marketing), MAX (monetization), and Wurl (CTV platform). Headquartered in Palo Alto, California, AppLovin serves a diverse global client base, particularly within the mobile gaming industry, but increasingly expanding into other app categories and the connected TV (CTV) space. The company leverages advanced machine learning and AI (with its AXON technology) to optimize ad campaigns and monetization strategies for its clients. AppLovin went public in April 2021 and has since continued its growth through organic development and strategic acquisitions, positioning itself as a key player in the mobile ad-tech and app ecosystem.
Where is AppLovin's Headquarters?
HQ Function
Serves as the central hub for AppLovin's global operations, strategic decision-making, core engineering, product development, and corporate functions including finance, legal, and marketing.
Notable Features:
Modern Silicon Valley campus designed for collaboration and innovation, featuring amenities to support a dynamic tech workforce. Specific architectural details are proprietary but align with leading tech company standards.
Work Culture:
AppLovin's Palo Alto HQ fosters a fast-paced, innovative, and results-oriented work culture. Employees often describe it as collaborative and data-driven, with opportunities for impact in the mobile technology sector. Emphasis is placed on ownership, execution speed, and continuous learning.
HQ Significance:
The Palo Alto headquarters is strategically located in the heart of Silicon Valley, providing AppLovin with direct access to a rich talent pool, venture capital, technological advancements, and a vibrant ecosystem of partners and competitors. It acts as the nerve center for its global strategy and innovation.
Values Reflected in HQ: The HQ environment likely mirrors AppLovin's core values: speed and execution, innovation, data-driven decision-making, collaboration, a commitment to winning, and empowering developers.
Location:
AppLovin maintains a strong global presence with strategically located offices in major technology and business hubs across North America, Europe, and Asia. These international offices enable AppLovin to provide tailored, on-the-ground support for sales, marketing, business development, publisher relations, and technical assistance. This global network allows AppLovin to effectively serve its diverse base of mobile app developers and advertisers worldwide, adapting its advanced technology platform to meet regional market demands and capitalize on local growth opportunities.
Street Address:
1100 Page Mill Road
City:
Palo Alto
State/Province:
California
Country:
USA
AppLovin's Global Presence
Berlin, Germany
Address: Kemperplatz 1, 10785 Berlin, Germany
To expand AppLovin's market presence in Europe, provide localized support and solutions to developers and advertisers, and tap into the region's rich tech talent pool.
Dublin, Ireland
Address: Central Park, Block L, Leopardstown, Dublin 18, Ireland
To manage and scale AppLovin's business across Europe, the Middle East, and Africa, focusing on strategic partnerships, client success, and leveraging Ireland's favorable business environment for international tech companies.
Beijing, China
Address: Prosper Center, Tower 1, No. 5 Guanghua Road, Chaoyang District, Beijing, China
To facilitate growth for Chinese mobile app developers both domestically and internationally, and to connect global advertisers with Chinese audiences through AppLovin's technology.
Buying Intent Signals for AppLovin
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of AppLovin
As of April 2025, AppLovin' leadership includes:
Investors of AppLovin
AppLovin has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the last 12-18 months, AppLovin has focused on stability and strategic role expansions within its executive team to support continued growth. No major external C-level hires or departures have been prominently announced in the immediate last 12 months.
New Appointments:
Technology (Tech Stack) used by AppLovin
Discover the tools AppLovin uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
AppLovin Email Formats and Examples
AppLovin typically uses standard corporate email formats. Based on common patterns observed for technology companies of its size, the most probable email address structures are variations of first name, last name, and initials combined with the @applovin.com domain.
Common formats include: [first_initial][last]@applovin.com (e.g., jdoe@applovin.com), [first].[last]@applovin.com (e.g., jane.doe@applovin.com), and [first]@applovin.com (e.g., john@applovin.com).
Format
jdoe@applovin.com
Example
80%
Success rate
News and media
AppLovin Investor Relations • May 8, 2024
AppLovin Reports First Quarter 2024 Financial Results
AppLovin announced strong financial results for the first quarter of 2024, with revenue of $1.06 billion, up 48% year-over-year. This growth was primarily driven by its Software Platform, particularly the performance of its AI-driven advertising technology, AXON 2. The company also reported a net income of $236 million and an adjusted EBITDA of $549 million....more
AppLovin Blog • February 27, 2024
AppLovin MAX Welcomes Pangle as a New Bidding Partner in China
AppLovin announced that Pangle, TikTok For Business's ad network, has integrated as a new bidding partner on its MAX mediation platform for publishers in China. This strategic partnership aims to enhance ad monetization capabilities and provide more competitive bidding options for mobile app developers operating in the Chinese market....more
AppLovin Blog • April 2, 2024
Wurl and Magnite Expand Partnership to Bring More Demand to Streaming TV Ad-Smart Programmers
AppLovin's Wurl, a leader in CTV technology, expanded its partnership with Magnite, an independent sell-side advertising company. This collaboration aims to increase advertising demand for Ad-Smart FAST channel programmers on the Wurl Network by leveraging Magnite's extensive demand relationships and technology....more
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