10club is an India-based e-commerce aggregator that identifies, acquires, and grows high-potential digital-first brands, primarily those operating on platforms like Amazon and Flipkart. Launched in 2020, the company focuses on brands in diverse categories such as home, kitchen, sports, and lifestyle. 10club provides acquired brands with capital, centralized operational expertise in marketing, supply chain, technology, and data analytics to scale their businesses rapidly in the competitive Indian e-commerce market. Their model aims to build a portfolio of profitable and sustainable online brands by leveraging shared resources and strategic insights.
The Bengaluru headquarters serves as the central hub for 10club's strategic operations, including brand acquisition, due diligence, marketing strategy, technology development, financial management, and overall portfolio oversight.
Located in a WeWork facility, the headquarters likely features modern co-working amenities such as collaborative workspaces, high-tech meeting rooms, and networking opportunities conducive to a dynamic startup environment.
10club's work culture is characterized by a fast-paced, entrepreneurial spirit. It fosters collaboration, innovation, and a data-driven approach, with a strong focus on achieving growth and operational excellence for its portfolio brands.
The headquarters is significant as the command center for 10club's mission to consolidate and scale promising D2C brands in India, playing a key role in the rapidly evolving Indian e-commerce landscape.
10club's operations are currently concentrated in India. It supports a full spectrum of functions for its portfolio brands within the Indian e-commerce ecosystem, including digital marketing, supply chain management, product innovation, technology integration, and customer engagement, all tailored to the local market dynamics.
WeWork Prestige Central, 36, Infantry Rd, Tasker Town, Shivaji Nagar
Bengaluru
Karnataka
India
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As of April 2025, 10Club' leadership includes:
10Club has been backed by several prominent investors over the years, including:
Over the past year, 10club has experienced notable leadership transitions, including a change in the CEO role and strategic appointments to strengthen its financial leadership, reflecting ongoing adjustments in the dynamic e-commerce aggregation sector.
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10club likely uses common email formats for its professional communications. While not officially published, a highly probable format is [first_name]@[company_domain].com, which is common for startups and tech companies in India.
[first]@10club.in
Format
sample@10club.in (e.g., deepak@10club.in)
Example
75%
Success rate
Inc42 • 2023-06-02
Bhavna Suresh, co-founder and CEO of e-commerce roll-up unicorn 10club, decided to step down from her position. The reasons for her departure were not explicitly detailed, but she was expected to continue in an advisory role or focus on new ventures....more
Entrackr • 2023-05-08
E-commerce roll-up company 10club laid off around 40 employees as part of a restructuring exercise. This move was reported amidst a broader trend of optimization and consolidation within the e-commerce aggregator space....more
YourStory • 2023-04-20
10club appointed Mohit Suneja as its Head of Finance. Suneja previously worked with Mensa Brands and Myntra, bringing experience in finance and strategy within the e-commerce sector to 10club....more
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