How FounderVideo uses Highperformr to track audience engagement patterns 

Background

FounderVideo is a video marketing and advertising agency that specializes in creating LinkedIn ads for B2B companies. The US-based company focuses on using executive-led guided interviews to produce engaging video content. FounderVideo's clients range across industries globally. 

FounderVideo is a practical solution for founders who want to produce effective video content quickly and affordably, without needing specialized skills or resources. With most social media platforms prioritizing video content, it is essential for founders and businesses to post video content online and see how well the content is performing and how audiences are engaging with the videos. 

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The Highperformr Impact

Consistently improving and elevating social presence is key to FounderVideo’s growth – be it establishing their expertise in video marketing or networking with prospective clients on the platform. 

The founders of the company Will Martin and Jashan (Jay) P are super active on LinkedIn, posting regularly about organic marketing, marketing strategy, revenue operations, and more. And they use Highperformr to manager their publishing, scheduling, and analytics. 

Moreover, as an agency managing LinkedIn for a host of clients, FounderVideo uses Highperformr’s social media management module to schedule and publish content on behalf of its clients. 

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What FounderVideo sees unparalleled value in is Highperformr’s social audience module. The company uses Highperformr to track audience engagement patterns – for their own handle and for their clients – and get detailed insights into who exactly interacts with the video content they create.  

Here’s what Will had to say about Highperformr on a LinkedIn post about the B2B sales playbook and what the winning strategy for 2025 should be. 

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Using Highperformr, FounderVideo is able to curate not just a consolidated list of all the profiles that engage with their content but also get into the weeds by filtering the audience list by industry, location, person’s title, or based on other factors. 

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What’s next?

FounderVideo is looking to use the social media audience data and engagement insights to identify more clients for its business, and also help its clients with finding ICP leads from among their social media audience.

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