Social media is the first point of contact that a lot of modern consumers have with the brands they buy from. Though every business leader in the world is aware of the massive potential in social media marketing, spreading your time and resources across multiple platforms and nuanced strategies can quickly become too much to handle.
If you don’t have the bandwidth to recruit and maintain a social media team, then finding a reliable social media management service could be the ideal way to develop your social strategy without over-exerting your business.
If you’re in the market for a social media management service, here are six of the top companies offering outsourced social media services.
1. OST
A versatile social agency with a global reach, OST pride themselves on results-driven social media activities that are strategized around clients’ unique sales and awareness objectives.
The company’s value-oriented social media management service has led to them working with household names such as British Airways, Thomson Reuters, and VISA, allowing them to boast a depth of “blue chip” experience they can apply to businesses and campaigns of all sizes.
Their social media management service covers auditing, competitive analysis, and strategy, as well as social media training, making them particularly attractive to businesses who have a long-term view to bringing their social media in-house.
One of the stand-out features of OST Marketing is their ability to think big and take slightly unconventional approaches to established social media channels. One of their most innovative achievements came in the form of a 24-hour LinkedIn Live collaboration with popular financial services influencers, a campaign which garnered 12,000 live stream views and nearly 8 million impressions for their client.
2. Viral Nation
Viral Nation is a hugely talked-about social media management service provider, having run campaigns for the Golden Globe Awards, Meta, Logitech, and other household names.
Although the company provides full-service marketing, it specializes in influencer marketing campaigns. Through these projects, Viral Nation focuses on hand-selecting creators based on the needs of the partnership, and proactive analytics provided through their own CreatorOS data management platform to help measure ROI and adjust campaigns-in-progress. Viral Nation is also a markedly global service provider, able to provide social-first campaigns in more than 15 languages and more than 30 geographic regions.
One of Viral Nation’s stand-out achievements has been a social media management service carried out for Activision Blizzard's Call of Duty League, which saw the brand partnering with a number of established gaming content creators in an influencer-led drive to turn casual gamers into competitive Call of Duty fans, helping to raise the league’s subscriber count by 32% in the space of a single season.
3. Full Blast Creative
Canada-based creative agency Full Blast boasts experience in a wide range of industry niches, with a particular emphasis on medium-sized businesses with a local focus.
Among their stand-out achievements is a multifaceted content marketing campaign for the Calgary Outdoor Swimming Pools Association (COSPA), including an organic social media management service that saw the client’s social media audience rise by 30%.
Their social management packages are as varied as their full-service digital marketing, offering solutions for strategy, campaigns, community management, and advertising, all backed by analytics reports that help you keep updated with the status of your service and the impact it’s having on your established KPIs.
If you’re on the lookout for a comprehensive service that will cover all facets of your social media presence in a way that’s tailored to medium-sized, local businesses, then Full Blast may be the ideal choice to handle your next campaign.
4. Make Honey
Starting as a PR company with an exclusive focus on the European market, Make Honey has developed into a full-service communications agency with a strong emphasis on developing B2B content. This sets it apart as one of the better options for businesses planning to invest in quality thought leadership pieces as a way to grow their equity on social media.
With specific service packages for whitepaper, case study, and blog writing services, Make Honey prides itself on its capacity to take standard content marketing to a more advanced, in-depth level, and resonate with industry experts in order to strengthen clients’ professional networks and unlock B2B opportunities.
A stand-out project from Make Honey is a collaboration with Alibaba Cloud, the largest cloud computing service in China, as part of the client’s drive to target developers in English-speaking territories.
Through qualitative research and strategy, Make Honey planned and delivered a rich content calendar of ebooks, whitepapers, social media posts and other content that stimulated leads and conversions, while growing the content base that Alibaba Cloud could leverage to nurture their leads.
5. Interlace Digital
A forward-thinking and modern company, Interlace Digital operates via an 100% remote team spread across the US.
As a full-service creative agency, Interlace’s services span paid advertising, content creation, web design, and organic social media, with a specialty in professional services, housing development, and the food and beverage industry.
Their offer of custom analytics dashboards, bi-weekly marketing team calls, and detailed monthly reports make them a great choice if you want to take a more active role in managing your campaigns, rather than taking a back seat and letting your social media management service do all the work.
One of Interlace’s most successful social media projects is a collaboration with the property developers Cedarland Development Group. This involved an organic social strategy that saw them rolling out 15 to 20 posts per month across a varied spread of channels including Instagram, LinkedIn, and Facebook, earning the brand an impressive 1,000 new followers on Instagram, and helping it achieve a 90% occupancy rate for the company’s new apartment block development.
6. Ignite Visibility
Ignite Visibility is another full-service marketing agency with service offerings spanning SEO, creative strategy, and email marketing, alongside social media.
Though their social media services are comprehensive, they stand out from the broader social media market with an emphasis on curating user-generated content and managing community engagement. This makes them a great choice for any brand looking to extract more value from their social media followers and become a bigger part of their industry’s community.
Throughout their marketing services, Ignite Visibility supports their clients with their own forecasting system named Certainty, which is aligned towards ROI and helping users gain total visibility on how their social media investments are paying off.
In one project for the non-profit Every Kid Sports, Ignite Visibility helped the brand achieve the mammoth task of quadrupling their social media following over the course of 12 months in order to amplify the organization’s message and generally improve visibility among their target audience. The glowing feedback from Every Kid Sports speaks to Ignite’s ability to tackle large-scale social media campaigns, and help lesser-known brands penetrate competitive social media markets.
Finding Your Social Media Management Service
Outsourced social media isn’t for everyone, but if you are planning to look outside your company for support, it’s important to find a social media management service that’s right for your unique brand identity and goals.
We hope this round-up of our favorite social media management services has helped you develop your outsourcing strategy and brought you a step closer to finding the ideal service for your needs.
For immediate support with your social media analytics, content creation and scheduling, sign up to Highperformr for free today!
