Over 63% of people worldwide currently use social media. Millions of posts, tweets, likes, and shares are made across countries every hour.
So, if your brand seeks exposure and relevance, social media marketing is a must. Like wildfire, a single viral post can ignite your brand’s presence and reach thousands of prospective clients in no time.
To guarantee success, an impeccable social media strategy is essential. With the right tactics, metrics, and engagement approach, you can turn casual users into loyal customers.
Read on to discover 10 fail-safe social media strategies that will work for any business.
What is a Social Media Strategy?
A social media strategy is a detailed plan that outlines your social media objectives, actionable methods for achieving these goals, and performance metrics for measuring success.
A strategy is often a long-term roadmap. It’s not just about creating a post or two; it’s your “guiding framework” that you’ll stick to for weeks, months, or even years.
For example, if your strategy involves using social listening for content creation, you must consistently maintain this approach as long as it works.
Of course, a social media strategy must be open for adjustments when new trends or demands arise. It’s also possible to use multiple approaches, especially if you seek faster growth and more impactful results.
Why Should You Develop a Social Media Strategy?
You may have posted some content that drives followers and engagement. So, why bother creating a social media strategy?
It’s about replicability.
It’s great to have a single post go viral. But when its popularity wanes, you’ll be back to square one. Without understanding the “formula” that made it successful, there’s no guarantee you can replicate that performance in future posts.
A social media strategy devises concrete actions that can be replicated when they prove successful. It ensures consistent performance that can elevate your brand’s social presence.
Simply put, this strategy offers a systematic approach to brand awareness and engagement—a plan you can count on for successful social media marketing.
10 Best Examples of Social Media Strategies
Around 92% of customers purchase directly from a brand they follow on social media. So, if you aspire to send more people to your sales funnel, a solid social media strategy is necessary.
Consider these tried-and-tested strategies to boost your brand’s online presence.
1. Enhance Online Discoverability
More than three-fourths of businesses use social media for marketing, making the online space highly competitive. With this level of saturation, it’s nearly impossible for people to find your business—unless you step up your discoverability.
Your first strategy should be to define a unique and irresistible brand that wins people’s hearts. Here’s how you can do it:
Build an Optimized Online Profile
Use a consistent visual style for logo, banner, and image posts. Craft compelling bios, descriptions, or introductions.
For example, check out Airbnb’s LinkedIn profile. They use their company logo as a display photo and post high-quality images relevant to their services. The “About” section succinctly describes their business purpose and goals.
Adapt a Brand Personality
Think of your brand as a real person. How would this “person” act? Should they be funny, formal, casual, or knowledgeable? The more unique your persona, the more memorable your brand will be.
Leverage the Power of Hashtags
Hashtags are one way to encourage people to talk about your brand. Users who want to share their experiences with your products can use your hashtags so you can easily curate their content. When others search for your brand hashtag, they’ll see all relevant conversations, boosting your brand’s discoverability and exposure.
2. Focus on Valuable Evergreen Content
Evergreen content is visual or written material that remains relevant long after its publication.
These aren’t your trendy TikTok dance challenge or Twitter memes that fade within weeks. Evergreen content is something that people seek year-round or more.
For example, a “LinkedIn for Business” guide will always remain relevant. Current and future businesses will benefit from its walkthroughs and tips.
Evergreen content has maintained steady and even traffic for many years compared to trendy or timely content. As people continuously seek them, you’ll constantly attract new audiences to your brand.
3. Conduct Social Listening
Social listening is a powerful way to obtain real-time, accurate insights into brand perception. This process involves tracking conversations to uncover how people view your brand and their sentiments about it.
Once you gather these insights, analyze the underlying reasons behind people’s perceptions of your brand.
Use the information from social listening to guide your future content creation and marketing strategies.
Social listening requires dozens of data points from conversations, so you need a capable social data analytics platform like Highperformr. This tool comes with intuitive dashboards, metric calculations, trend analysis, and AI-driver insights to understand public perceptions of your brand.
4. Pre-Plan and Schedule Your Content
The perception and image of your brand are heavily influenced by the content you provide to your audience.
It’s important to plan every piece of content you’ll post. Consider the following factors as you prepare them:
- Intent/Purpose: (e.g., informative, persuasive, entertaining, inspirational, promotional)
- Type of Content: (e.g., short-form video, blog, image)
- Approach: (e.g., formal or casual)
- Target Audience
- Posting Platform
Once you have some content ideas in mind, prepare a social media content calendar to manage the preparation and scheduling of your posts.
HighPerformr’s content calendar offers a comprehensive view of all scheduled content and includes an interactive consistency tracker to keep you on top of your game. It also allows you to draft posts directly on the calendar or edit posts that are already queued.
5. Scout Your Competitors
Your competitors can be a great source of effective social media tactics. Analyze the types of content they produce, the influencers they collaborate with, and their audience engagement styles. You can then adapt and enhance these tactics for your own strategy.
Use HighPerformr’s Competitor Watchlist to stay informed about your competitors’ social media activities and strategies.
6. Repurpose Your Best Content
Repurposing top-performing content allows you to save time and resources while maintaining audience engagement.
And if content creation starts taking its toll, knowing how to repurpose content can help you stay efficient.
For example, you might extract key sentences from a LinkedIn article to tweet or convert YouTube Shorts into Instagram Reels.
7. Incentivize Your Audience
Encourage engagement by offering prizes or rewards for interacting with your posts or participating in discussions. People who feel incentivized are more likely to support and engage with your brand.
For example, @Cozy.cess on Instagram hosts multiple giveaways each month to thank her followers for their love and support. Followers who tag at least two friends have a chance to win various gaming items, such as Nintendo Switch accessories and mechanical keyboards.
8. Consider Influencer Marketing
Influencer marketing has become the norm on social media nowadays. With influencers’ massive reach and influence, they can help spread awareness of your brand and promote new products and services.
For instance, Activision’s video game franchise Call of Duty partners with well-known internet personalities to maintain a strong social media presence.
9. Leverage User-Generated Content (UGC)
User-generated content (UGC) refers to content related to your brand that is created by other social media users. UGC is a powerful way to build an authentic and organic connection between your brand and its followers.
UGC can take various forms, such as testimonials, reviews, photos, videos, unboxing videos, "how-to" guides, or Q&A articles.
A classic example is Coca-Cola’s #ShareaCoke campaign, which effectively generated a significant amount of UGC. This campaign encouraged users to share their personalized experiences with Coca-Cola, boosting the brand’s presence across multiple platforms.
10. Harness the Power of Social AI
It’s not magic but Artificial intelligence (AI) can now assist in creating draft posts from broad ideas. If you’re struggling to draft a tweet for your brand’s anniversary, AI can generate it for you.
More impressively, AI-generated posts aren’t “robotic-sounding” anymore. For instance, HighPerformr’s social AI lets you customize its writing style and tone to match your brand’s voice. You can also provide feedback on the generated content to help the AI improve its future outputs for you.
Execute a Winning Social Media Strategy With HighPerformr
Did any of our suggested strategies pique your interest?
Put them into action with HighPerformr. This advanced social media management platform makes scale publishing a lot easier. Use our Social AI to craft irresistible draft posts from your ideas, or leverage our automation tools to schedule and share a month’s worth of content across LinkedIn and Twitter for efficient and maximum online presence.
Get started with Highperformr today!
