As a social media manager, you’re in the driver’s seat to the success of your social networks. You’re the mastermind behind strategies that reach your target audience and retain current followers.
However, the burden on social media managers is now heavier than ever. Trends are fickle, audience interests evolve, and businesses are more competitive for people’s attention. To adapt and thrive, you must have brilliant and robust social media management strategies.
In this article, you’ll discover 10 social media management strategies and ideas to elevate your social engagement.
What is a Social Media Management?
It’s a common misconception that social media management is simple and easy.
Just scroll your feed, look for some trendy gimmicks, and then hop in by posting a photo or video—done!
But there’s much more to social media management than this “scroll and post” routine.
Social media management is an all-around process that builds a brand’s social media presence. It involves:
- content creation
- Post-scheduling
- ad campaign management
- social media analysis
- analytics reporting
- customer service
- crisis management.
So, a social media manager’s day-to-day job is not just about pressing the “post” button. They oversee every aspect of the business’s online presence and ensure the brand captivates its target audience.
Because of this, social media management can be an overwhelming task. One misstep could erode your brand’s social presence or cost thousands in marketing expenses.
For instance, a simple clickbait post (with a gender-based, outdated message) from a well-known fast-food chain in 2021 caused an uproar among its audience. This scandal could’ve been avoided if the brand’s social media managers had been more mindful of their strategies.
10 Social Media Management Strategies For 2024 and Beyond
Social media management is a multifaceted endeavor. As you churn out high-quality content, you must engage with followers, perform social listening, and track analytics.
Every task seems isolated, but it’s your duty as a manager to tie them together to achieve the overarching goal—an optimized social presence that leads people to your sales funnel.
Here are 10 foolproof social media management strategies for exceptional online performance.
1. Thematic Brand Visual Strategy
High-quality visuals like logos, banners, thumbnails, images, and cover art boost brand recognition and perception. In fact, around 93% of marketers consider visual assets crucial for audience engagement.
A consistent brand visual style and theme help your brand stick to people’s minds. To leverage visual elements in social media marketing, they must reflect your brand’s identity, values, and visions.
To execute this strategy:
- Create a unique logo that represents your brand. Make it your handles’ display photo.
- Add thumbnails of your logo to your image and video posts.
- Use a consistent color palette. For instance, if you want to evoke a sense of professionalism in your brand, color themes like charcoal gray or deep burgundy will suffice.
- Use a specific typography style for your brand. If you strive for formality, serif fonts like Baskerville can work. For a more casual or whimsical vibe, you might use cursive lettering.
- Post high-quality images, videos, infographics, and GIFs.
Example: Zendesk’s Instagram account uses consistent typography and visual styles for its short-form video content.
2. Value-Driven Content Creation Strategy
There are different ways to produce content. It can be a blog, tutorial, short-form video, infographic, or presentation.
Whatever content you create must be valuable to your audience. People should gain something from it, such as new information, life hacks, industry insights, or solutions to their problems.
However, valuable content doesn’t always have to be informative. It can also be entertaining, humorous, or inspiring.
So, how do you create valuable content?
One way is through social listening. By monitoring online conversations in your field, you can identify popular topics from these “social talks” that can serve as inspiration for your content.
Social listening, however, requires effort. A faster approach is to enlist the help of AI to generate post drafts based on trending topics and conversations relevant to your interests.
Example:
Highperformr’s Twitter handle posts links to their blogs to share useful tips for social media marketers.
Explore HighPerformr’s X (Twitter) AI-powered Long Post Generator
3. Content Planning Strategy
Every marketer knows that consistent content posting is key to increasing brand awareness.
Yet, consistency is impossible without preparation.
Schedule your posts in advance to allow ample time for content preparation. For example, if you plan to post a long-form video next month, you’ll have an entire month to prepare it. But to keep people engaged, you must also schedule other “bite-sized” content posts leading up to the long-form video.
This whole “scheduling” task sounds confusing. One way to keep everything organized (and under control) is using a content calendar. This calendar gives you a visual overview of your future posts arranged by date and time.
Example:
HighPerformr offers a customizable social media content calendar template to prepare your future posts in an organized fashion.
4. Branded Hashtag Strategy
Hashtags are one way for people to find specific content on social networks. So, a “personalized” hashtag for your brand can improve its discoverability. A catchy hashtag can even go viral, so it’s a powerful tool.
Your hashtag doesn’t need to be long or fancy. It can be as simple as your brand name (e.g., #<brandname>). However, a touch of creativity can make it more memorable (like Nike’s #justdoit).
Example: Zapier’s #ZapYourAI highlights content focused on its AI features.
5. Automated Content Posting Strategy
If you manage multiple channels and want to avoid missing posts on any platform, consider automating your content posting. Many social media management tools allow you to set the date and time for your posts. Once scheduled, your content will be posted automatically.
The only requirement is to connect your social media handles to these tools. Once the connection is established, you can schedule and automate posts across multiple platforms.
Example: HighPerformr lets you schedule your posts in advance so they're automatically posted on your LinkedIn or Twitter accounts. You can even cross-post content across different channels.
6. UGC-Based Campaign Strategy
User-generated content (UGC) is created voluntarily by your followers. When people love your products and services, they may produce UGC that attests to your brand’s quality. Sharing UGC can enhance your brand’s reputation and credibility.
Example: Apple’s well-known #ShotinIphone campaign drives UGC that exemplifies their phone camera’s innovation in quality.
7. Influencer Social Media Marketing Strategy
Unlike user-generated content (UGC), influencer marketing is often a paid strategy. You pay famous digital creators to create content that endorses your brand or promotes your new products or services.
It’s tempting to simply pick a popular internet personality to market your brand. But it’s more effective to choose someone who is recognized and respected within your industry.
Example:
NordVPN engages in influencer marketing on YouTube through paid collaborations with various creators, including Andrew Huang, Ryan George, Julia Nolke, PewDiePie, and the channel Oversimplified.
8. AI-Driven Content Creation Strategy
Imagine using AI tools like ChatGPT to craft viral posts. That’s a great time saver, right?
Well, this functionality is feasible now.
By using prompts and keywords, you can instruct AI to draft posts for you. You can also adjust the writing to align with your brand’s voice and tone.
Example: Highperformr’s AI Copilot allows you to generate weeks’ worth of content in less than 5 minutes. Simply provide a prompt, and AI will write the post for you. You can also include sources like blog feeds, podcasts, and YouTube channels where your organization regularly publishes content.
9. Content Recycling Strategy
Fresh content keeps your content growing. But when creativity wanes, you can repurpose your existing content in brilliant ways.
For example, if you have a long-form YouTube video, you can crop short clips from it for use on TikTok or as Facebook/Instagram Reels. Similarly, if you have a published LinkedIn article, you can extract quotable quotes and share them on Twitter.
10. Data-Driven Strategy
Your social media management strategy must be backed by data and statistics. So, make sure to have an analytics tool ready to assess your social media performance.
Many social media management platforms and CRMs come with analytics dashboards (with intuitive graphs and metrics) to measure your brand’s social presence. More impressively, many of these tools provide insightful recommendations to improve your performance.
For instance, if the analytics tool detects an increase in engagements, it will recommend keeping the momentum by continuing the current content creation strategy.
Example: Highperformr offers data analytics monitoring to track your content’s end-to-end journey and impact. It also provides AI-powered insights to refine your current strategy.
Elevate Your Social Media Management Strategies With HighPerformr
Social media management can be a daunting task, but HighPerformr’s innovative features can make it easier.
With Highperformr’s automation features, you can schedule your content on LinkedIn and Twitter with ease. To ensure brand consistency, Highperformr offers AI Copilot to help you draft viral posts in less than 5 minutes. Get ready to capture your audience’s interest with well-crafted posts from your ideas and prompts.
Don’t miss your chance to succeed—sign up for Highperformr today.
