Getting new, potential customers can be one of the challenging parts of marketing your business. But with social media, this part can become pretty easy.
There are about 4.89 billion people who are using social media worldwide. Now, this is a large pool of potential leads who are waiting to be converted.
All you need to apply is the right strategies.
But what are these strategies? You’ll get a clear understanding by the time you’re done reading the article.
But first, let us start with the basics..
What is Social Media Lead Generation?
Social media lead generation is all about finding potential customers on social platforms. A "lead" is simply someone who shows interest in what you offer. Think of it like collecting contact info from people who might want to buy from you. This could be their name, email, job title, company, or other details that help you connect with them.
How to generate leads from social media
Here are tips to make happen:
1. Optimize your social media pages
Your profile is like your business's online first impression. It's where people land when they want to learn more about you after seeing your content. Sometimes, it might even be the first thing they see! So, it's very important to make sure your profile is in good shape.
Here's what you can do:
Include clear contact info so it's easy for people to reach you. For example, include your email, phone number, or a link to a contact page on your website.
Next, provide strong calls to action (CTAs). Guide them toward the next step of their journey. Should they sign up for a demo, subscribe to your newsletter, book a consultation, or start shopping?
Remember to create CTAs that align with your business goals, and don't be afraid to change them as your needs evolve.
2. Make compelling content
Your content is a conversation starter.
So, make sure you're creating something that makes people stop and look at it.
One way to do that is by creating user personas. These are fictional representations of your ideal customers. By understanding who you're talking to, you can customize your content to their interests and needs.
According to a study, 54% of social media marketers use short videos as the top social media format. But you could also try live streams, live audio chats, or even encourage your customers to create content for you (user-generated content).
However, creating social media content is not a piece of cake. You’ll need to create content that resonates with your target audience, and even pick your target audience by using social listening. Without a proper platform to guide you, it’s like running blindly in a maze.
That’s where tools like Highperformr come in. Highperformr is a complete social media management platform that can create highly targeted, relevant content that your audience wants to see. Highperformr’s Social AI is purpose-built to help you create creative and engaging social media-ready posts based on your interests.
3. Create an engaging lead magnet
Offering something valuable can attract potential customers. It's a simple exchange: their contact information for something they find helpful.
But not just any offer will do.
It needs to be exciting and relevant to your target audience.
These could be research reports, handy tools, discount codes – even webinars or whitepapers.
Take Dewetron, for example. They make testing equipment for electric vehicles. They knew their customers might be curious about different testing systems. So they created a whitepaper: "Efficient Analysis of Electric Vehicles”.
This whitepaper is a helpful resource that answers their questions and establishes Dewetron as an expert in their field.
4. Run targeted social media ad campaigns
Gartner's research shows that CMOs spend over 21% of their budget on ads. And 66% of that goes to social media.
Why so much investment? Because paid ads offer a lot of benefits.
You can target your ideal customers precisely, increase engagement, and grow your audience.
But it's not just about spending money. A successful strategy involves using data to fine-tune your campaigns. This makes your ads work better and saves your business money.
Here's a perfect example of how LinkedIn uses paid ads to nudge its users towards upgrading to its premium service.
Highperformr enables you to execute social media campaigns effectively. With built-in social listening tools that can monitor trends in social media and suggest or create highly relevant content, Highperformr takes the guesswork out of your targeted ad campaigns.
Plus, with built-in automation tools, Highperformr allows you to schedule your ad posts to preservethe context and relevance of messages and ensure they are published at the ideal times for maximum engagement.
5. Use retargeting ads
Imagine someone clicking on your ad and checking out your website but not signing up.
It hurts.
But that's where retargeting ads come in.
It lets you retarget customers by showing them more ads, which ultimately encourages them to complete the sign-up process.
In fact, retargeted ads make people 70% more likely to convert.
You can also target people who found your website through search engines or other sites. This way, you can bring back into the fold even folks who enjoy your blog but haven't subscribed to your newsletter.
6. Share customer testimonials
91% of people read reviews before making a purchase.
This makes customer testimonials a powerful tool for attracting new leads.
But how?
When people read these happy customer reviews, they create a positive image for your brand. This proves that your product or service is valuable and works for real people.
Take Zapier, for example. See how they display testimonials from various customers on their website homepage.
Like them, you can share these success stories on your website, product pages, and email campaigns.
7. Make use of influencer marketing
Instead of just throwing money at ads, tap into the social media content your target audience is already into. Support popular shows, creators, and YouTube channels that your audience loves.
Successful influencers have massive social media followings, especially on platforms like Instagram. This makes them a great option for sponsored content. Celebrity influencers are particularly effective, shaping their followers' fashion and lifestyle choices through their posts.
Take Indian cricket superstar Virat Kohli, for example. He's got a massive 250 million followers on Instagram and often shares his fitness journey. So it made perfect sense for a sports apparel giant like PUMA to partner with him for a sponsored post showcasing their running gear.
Social Media Is Your New Lead Magnet. Attract Them Now!
Remember, social media is about being social. Use the tactics we've discussed to build strong relationships with your audience. Focus on providing valuable and informative content that speaks to your audience's needs and interests.
The first step to attract leads genuinely interested in your brand is to optimize your social media strategy. Use Highperformr today to create better content that your audience wants to see, and launch highly effective targeted social media ad campaigns.
Time for you to taste AI-powered social media campaigns. Sign up for Highperformr today.
