Employee advocacy is a long-term commitment that can help you attract more leads, reach new audiences, and improve your brand reach and image.
However, if you're planning to run a formal employee advocacy program, you need the right tools in place to make the most of it.
If you look at the market, you'll find a bunch of solutions to run employee advocacy campaigns. A few of these come with a free version with limited features, however, most require a good deal of investment.
This becomes naturally confusing, especially for small businesses, and those looking to get started with employee advocacy. In this article, we will tell what employee advocacy software is, and what are factors to keep in mind when looking for an ideal employee advocacy software for your business.
What is Employee Advocacy Software and Why Do You Need It?
An employee advocacy software is a scalable system that helps and guides your employees in their advocacy efforts, manages your brand’s social media presence, helps structure and organize your employee advocacy efforts, measures results, create and schedule posts, and gives employees every bit of kick they need to constantly engage.
In a 2022 study, Gartner predicted that ninety percent of social network marketing strategies will include large-scale employee advocacy programs in the coming years. This has propelled the employee advocacy software market to see a lot of competition, which of course, means better choice for businesses.
Choosing the right software is critical because:
- Right employee advocacy software keeps your team motivated to post more
- Ensures layers of approvals to prevent employees going rogue or violating your social media guidelines
- Gives you one singular platform to manage all your employee advocacy efforts
- Comes with AI and automation capabilities to help with replies, post scheduling, identifying right topics, and more
- Lets you measure the results of your success
Let’s now look at some key features you must look for in an employee advocacy software.
Key Features You Should Look For in an Ideal Employee Advocacy Software
When choosing your ideal employee advocacy software, it’s best to establish your goals and predefine what you want to accomplish with your employee advocacy software. Thus, every business will have some unique needs. However, certain features are simply must-haves in any employee advocacy software. Let’s discuss them.
Content management and creation capabilities
This content management hub acts as a repository from which your employees can pick pre-curated content to post. They can also use it to suggest post ideas. You need a central hub where your employee advocates can visit and find things to share from a pool of brand-related content. You can create a content library and keep it up to date directly from your employee advocacy platform. For instance, you don’t want your employees to come across some event promotion content long after the event has passed or discover content related to discontinued products or discounts.
AI support
When it comes to creating the best and most accurate content, you should prefer a platform that comes with built-in AI support.
Your employee advocates can use AI to generate or enhance posts, get ideas on what contemporary audiences prefer, create post variations, and suggest new topics. This not only makes their jobs easier, but also helps create quality content that is original and truly resonates with your target audience.
Highperformr is one software that is leveraging its Social AI Copilot to its full potential. Social AI lets you create multiple versions of the same posts, generate posts tailored to an employee’s persona and in their writing style or tone of voice, and even repurpose existing content into new posts.
With Highperformr, the cherry on top is that you can personalize the AI to reflect your brand values and core messages so that every post it generates has a consistent brand image and tone of voice.
Automation systems
Employee advocacy strategy is often shouldered by executives and other busy employees. They might not always have the time to adequately drive your social media presence. Thus, look for a platform that can automate repetitive tasks to save time and effort.
This includes aspects like automatic posting, reminders to employees to stay on schedule, carrying out repetitive data entry and collection workflows for analysis, and more.
Highperformr exemplifies automation in the employee advocacy space with features like cross-posting which lets you publish content at scale from multiple handles at the same time.
It also automates reposting, daily threads, scheduling LinkedIn post comments, scheduling posts in advance for important events, and more.
Collaborative options
An employee advocacy program is set to fail if it cannot bring different people and ideas together. You must, therefore, look for a platform that comes with powerful collaboration capabilities—letting multiple authors draft a post, letting more than one person review it, or letting you handle all your social media outreach from a singular team inbox.
Highperformr lets you do all of this. You can also see robust collaborative options on Highperformr where you can effortlessly collaborate on social marketing campaigns, manage role-based permissions, and enjoy quick content approvals.
You can quickly reference the Approval Queue for posts you have shared for approval and those awaiting approval from you. This helps you curate exactly what gets posted and effectively control your brand image.
Collaboration on Highperformr also involves creating dedicated workspaces where you can add unlimited users who can brainstorm, create, edit, and review post drafts on a unified platform. They can add comments directly on posts, or share links to the post with a single clean. This streamlines teamwork, enhancing efficiency and effectiveness.
Analytics capabilities
You can consider your job done just by posting your brand message out there. You need to identify exactly what’s working for you and why. This involves tracking KPIs and other essential metrics of your employee advocacy program like impressions, views, follower gain count, audience growth rate, reactions, comments, and more.
With these, you will be able to produce more content that truly resonates with your audiences,and work on stuff that isn’t that popular.
With Highperformr’s Social Media Analytics tool, you get a comprehensive and detailed overview of top engaged accounts, the most popular topics and media formats, and an analysis of reply interactions.
You can view them on a daily, weekly, or monthly basis to check out trends according to your goals. Moreover, with Highperformr’s analytics in place, you can track posting trends with an easy-to-read visual calendar, understand what your audiences are engaging with, and easily leverage these for further engagement and growth.
Level Up Your Employee Advocacy With Highperformr
Employee advocacy software is essential for effectively leveraging your workforce to boost brand awareness, generate leads, and enhance your company’s image.
And when it comes to managing your employee advocates and overall social media needs, Highperformr stands out as a top choice, offering publishing tools, AI support, automation features, collaborative tools, comprehensive analytics, and more.
So, what are you waiting for? Sign up to Highperformr today for free!
