With 77% of businesses vying for attention on social media, standing out has never been more challenging. To stay ahead of the competition, having an effective social media strategy is essential. This is where social media analytics tools and reports become indispensable.
Data improves visibility over your social media performance, letting you identify areas to maintain or enhance. It also helps track the impact of your social media efforts on business goals.
In this article, we’ll discuss the best analytics tools that you can use to access such data and turn it into useful insights.
1. Iconosquare
If you do marketing on popular platforms like Facebook, Instagram, TikTok, and X, Iconosquare is an excellent analytics tool that you can use to improve your approach. It offers in-depth insights into your campaigns, from engagement insights to little details in your community.
Such insights help you know the prime times to release your content and identify which of your posts receive more attention. Paired with Iconosquare’s features for content creation and scheduling, you can use these insights to maximize engagement with your posts.
Features:
- A dashboard customizable with 100+ metrics
- In-depth analytics and tracking of hashtags and trends
- Schedule content for multiple platforms
- Assignment of unique social media profiles to different team members
- AI-powered content creation
2. Brandwatch
Brandwatch positions itself as an all-in-one tool for social media management, and its solutions for analytics and market intelligence are by no means simple. It’s a great fit for enterprises in the marketing industry, especially with its exhaustive data sources and robust AI.
You can use Brandwatch to research keywords, identify trends, track campaigns, and even analyze competitors’ performance. The best thing about it is that you get access to real-time data, which you can transform into easily readable insights with Brandwatch’s Iris AI.
Features:
- 100+ million data sources
- Dedicated customer support team of 400+ members
- Artificial intelligence for faster insights
- Automatic data segmentation based on machine learning
- Exportables like PPT, PDF, and API access
3. Highperformr
Highperformr is a social media management platform that you can use to engage with your audience and grow your presence. It offers a full set of content management features used for content creation and repurposing, performance tracking, and advanced analytics.
You can leverage Highperformr’s analytics features to identify your most profitable content, letting you demonstrate its impact and ROI. To target different users and personas, you can use its Social AI copilot to repurpose and deliver content. Then, repeat the process.
Features:
- Daily, weekly, and monthly insights on your campaigns
- Growth funnel analysis to track conversions
- Real-time AI insights on your social media performance
- Metrics for top engaged accounts, posts, and topics
4. Google Analytics
While not exclusively a social media analytics tool, Google Analytics is one effective solution that you can use to determine the effects of your campaigns on your website traffic. To be more specific, it helps you see the sheer number of organic traffic that came from your social media pages.
You can further extend Google Analytics’s functionality using UTM parameters. They can help categorize the channel, campaign, type, and keyword that brought a user to your website. In turn, you can identify which content pieces bring the best ROI.
Features:
- Identification of traffic sources
- Campaign performance tracking
- Audience demographics
5. Keyhole
A unique social media analytics tool, Keyhole specializes in hashtag tracking and monitoring. It can provide you with real-time insights into your campaign performance, influencer impact, and audience engagement. You can access these insights for all your channels in just one dashboard.
Keyhole also offers analytics features for historical insights and marketing trends. This helps you identify long-term patterns, measure the ROI of your campaigns, and benchmark your performance against competitors.
Features:
- Single dashboard for LinkedIn, Facebook, X, Reddit, and Instagram
- Engagement rate calculator
- Influencer tracking and hashtag analytics
6. Sendible
If you are looking for granular control over your accounts, Sendible might be a great fit for you. You can use its brandable dashboard to centralize your clients’ accounts, create reports for each account, and connect to Facebook, Instagram, Canva, YouTube, and more.
Sendible offers over 200 modules for report creation, allowing you to deliver client-specific reports. It also integrates Google Analytics reports, which you can use to track website traffic coming from your social media channels.
Moreover, Sendible offers white-labeling, which is great if you want to use the software under your brand when dealing with clients.
Features:
- Centralized dashboard
- Send automated daily, weekly, and monthly reports
- Customizable reports to tailor for clients, team members, and other roles
- Insights on optimal posting times, audience engagement, and top-performing posts
7. Sprout Social
Sprout Social takes pride in its cross-channel social media analytics, which lets you track performance on Facebook, X, LinkedIn, Instagram, and other platforms in one place. You can easily transform your data across these channels into consumable reports tailored to your KPIs.
Sprout Social also offers Advanced Listening, a tool that gives you intelligence on industry influencers, consumer insights, audience demographics, and your campaign’s performance.
Features:
- Network-specific and cross-channel reports
- Paid performance reporting
- Hashtag tracking reports
- Insights on trends, competitor performance, and campaigns with AI
8. Facelift Data Studio
Popularly known by its former name Quintly, Facelift Data Studio streamlines performance tracking and optimization at the enterprise level. It can consolidate data from hundreds of profiles across various platforms, providing you with a unified view of your social media performance.
Facelift Data Studio also offers access to its robust API, allowing you to leverage data flexibly and securely. This allows for seamless integrations of social data with your existing analytics tools and reports.
Features:
- Benchmarking functionality, thanks to competitor analysis
- Ad analytics
- Customer engagement metrics
- Real-time social media campaign analytics
- Customizable reports with more than 500 social media data metrics
Grow Smartly on Social Media
Achieving success in growing your brand’s social media presence requires careful strategies backed by data. Your business is surrounded by numerous untapped data sources, and having the right tools to explore them and generate insights can be game-changing.
Highperformr’s advanced analytics can help you in that regard, whether it’s to track your campaigns or to determine your top-performing accounts and posts. Paired with its Social AI, which makes content creation and repurposing easy, maintaining high performance on social media is much easier to achieve.
