Social media content calendar software can make all the difference to the way you manage your campaigns, helping you save time on repetitive admin tasks, keep up a good level of consistency, and make sure you’re posting at the best times possible to maximize engagement.
Though the advantages of these tools are obvious, with so many options on the market it can be hard to determine which social scheduling tool is right for you.
If you’re shopping around for new content calendar software, here’s five of our favorite tools to consider for your tech stack.
1. Highperformr
The Highperformr publishing platform has a wide variety of features designed to make optimizing your social media content creation posting easy, framed in an intuitive, easy-to-learn design.
Combining a logical workflow, convenient analytics and collaboration features, and innovative AI, this platform is ideal for teams of all sizes who want to ensure their approach to publishing is going to bring in the best engagement possible.
Some of the key benefits you can expect from Highperformr include:
- An integrated, robust analytics platform showing the days, times, and platforms where your content gets the most engagement, giving you a great starting point for aligning your posting schedule with audience preferences.
- A collaborative platform where writers and content creators can share their work, and managers can approve or request revisions with a single click.
- Robust automation features for tasks like reposts, setting time delays for threads, and cross-posting.
- A whole arsenal of free generative AI tools that help you save time when ideating and writing content, ensuring you always have that next great post in the pipeline.
With all this accessed through an intuitive navigation design, and many of the core features available in our popular “free forever” version, Highperformr is one of the best content calendar software options if you’re looking for both reliable scheduling capabilities and forward-thinking alignment with AI.
2. Pally
Known for its integrated media library, Pallyy is a great example of content calendar software for brands who invest heavily in visual content platforms, such as Instagram and TikTok.
The intuitive content calendar workflow allows you to quickly upload images and videos to your personal media library, then simply drag these assets from a sidebar into the calendar, dropping it on the date when you want it to go live and adding any crucial details like hashtag lists and comments.
Aside from its user-friendly scheduling view, Pallyy users will also have access to a unified social inbox which you can connect to all the platforms you use, and see notifications in real-time so you’re always on top of the conversations your brand is involved in, no matter where they occur.
Pallyy offers a free trial, with pricing at $18 per month, per profile (called a “social set”). While this can be attractive for brands who are just getting started with their social media campaigns, it can quickly become expensive for those who are active on several different social platforms.
3. Publer
With dashboards to create and schedule posts individually or in bulk across several different platforms, Publer is a great choice if you’re looking for content calendar software that will accommodate diverse campaigns spread across several platforms.
The in-built analytics will automatically highlight the optimal times to post on different platforms, and also alert you to public holidays that might affect your exposure.
The platform includes integrations with Canva for crafting visual content, as well as the option to upload your own media and manage it within the content calendar interface. Furthermore, Publer has an option for creating multiple workspaces for different brands, making it a particularly good option for industry settings, or if you’re marketing under several different brand names.
The fact that there’s no unified inbox or social listening features, and the additional cost for X/Twitter integration, may disqualify this tool for some marketers. However, with its capacity for bulk publishing and creating custom workspaces, Publer remains a great option for brands who want a tool that will accommodate the diversity of their campaigns.
4. Sendible
While the Sendible platform is primarily geared towards social media monitoring, it includes robust content calendar software with bulk post management and an evergreen content queue feature. This makes it particularly useful for brands who rely more on content that provides long-term value, rather than ones who focus on emerging news and short-term social media trends.
From the Sendible content calendar view, you can get a quick, at-a-glance view of all the content you have scheduled for the weeks ahead, and even click into individual posts to optimize text and images before they go live. There’s also a handy preview feature, allowing you to see exactly what your post content will look like to your audience when it’s published.
Compared to some other tools on the market, Sendible has limited capacity for managing social media comments and messages, and some users have reported finding the pricing tiers confusing.
However, with its intuitive calendar view and the flexibility to manage many aspects of your posts from within the platform, Sendible still has plenty to offer brands who want a good all-rounder for optimizing their social media schedule.
5. Sprout Social
A long-running powerhouse of social media tools, Sprout Social comes with integrated content calendar software tools that can support publishing workflows for a variety of brands.
The integrated “Compose” window allows you to dip in and out of viewing content in draft, and leverage a variety of composition and publishing tools that can help you fine-tune your content in order to queue up posts more efficiently.
Sprout Social’s content calendar is visually-oriented and easy to navigate, giving you a bird’s-eye view of all your planned posts across multiple profiles, campaigns, and platforms. This makes it a smart choice for agencies or brands who are spread out across several platforms and want their tool to reflect the nuances of their content.
The platform also comes with a unified inbox to help you keep your finger on the pulse, and more recently a number of AI features to give you handy analytics insights and automated suggestions for your campaigns.
Sprout Social’s subscription plans start at $199 per user account per month. This puts it on the higher end of the pricing spectrum and may make it unattractive for smaller brands who are exclusively looking for support with their scheduling.
However, with its intuitive list of scheduling functionalities supported by a variety of other social media tools, it remains one of the best content calendar software options for any brand that can afford its price tag.
Finding Your Ideal Social Content Calendar Software
Integrating social media content calendar software into your tech stack is one of the best things you can do if you’re looking to increase efficiency and visibility for your campaigns, and picking a tool that’s well-suited to your brand will help you maximize your return on investment.
To get started with an intuitive, AI-augmented, and affordable tool for optimizing your posting schedules, sign up to Highperformr for free today!
