If you’re not already running an employee advocacy program, you’re missing out on a huge opportunity for building brand awareness, generating more leads, and getting more sales. That’s because employee advocacy programs give you a super-affordable way to broadcast your brand and put it in front of tons of unique viewers.
Moreover, em͏ployee advocacy programs also offer your employees a way to grow their personal brand, and build a rapport with their audience.
If you're wondering about the right tools to use to run your employee advocacy program, we’ve got you covered. We bring you a curated list of the top 5 employee advocacy platforms you can use to run a successful employee advocacy campaign. Choose one that fits your unique needs, and get started now.
Top 5 Employee Advocacy Tools in 2024
Highperformr
Highperformr is an all-in-one social media management platform. It is a modern, AI-native employee advocacy platform that is built for social media.
Highperformr comes with a customizable Social AI copilot that you can train to meet your brand voice. You can use it to create meaningful posts your employees can share seamlessly across their social media handles. It also supports creating multiple versions of the same post so all your employees are involved, and can share posts that are relevant to their roles and work responsibilities.
Highperformr Best Features
- Allow your employees to share pre-written and pre-approved branded content they can publish in a few clicks to amplify your brand presence among their networks.
- Use the powerful Social AI specifically trained to design social media copies. It comes with a Social AI copilot you can use to create posts from articles or news from across the web. You can also use it to curate new ideas.
- Enjoy powerful automation features such as cross posting, post scheduling, automated reposting, and AI idea generation frequency that decides how many unique ideas social AI generates for you
- Highperfomr makes granular insights available to you to track the progress of your social media campaigns with metrics like Growth Funnel Analysis, Post Insights, Top Accounts Engaged, and many more
Hootsuite Amplify
Hootsuite Amplify gives your employees a regular flow of pre-approved posts they can share seamlessly on social media. Amplify gives organizations the power to decide what content your employees share, eliminating guesswork and uncertainties from your employee advocacy program.
Amplify groups content into different topics so employees can share content which relates most closely with their connections. It lets you amplify 3 kinds of posts—regular ones, featured posts and internal announcements. You can also decide which particular social channels your employees can share these posts on. Moreover, you can also share an expiry date to prevent posts being shared past a particular deadline.
Hootsuite Amplify Best Features
- Employees have the ability to schedule or personalize posts before sharing them on their preferred social handles
- Has an ‘Announcement’ feature for company-wide declarations and internal announcements not meant to be shared
- Comes with a content suggestion feature, which lets employees suggest articles from across the web that they think must be amplified as part of your employee advocacy program
- With Hootsuite Streams, employees can interact with their audience from across their social media channels from one singular interface
- Built-in AI content writer assistant to instantly craft captions and content
Employee Advocacy Tools
SoAmpli
SoAmpli touts itself as a “social media megaphone,” and is an advocacy platform that empowers your entire organization to share branded social media content without any hassle. With SoAmpli, sales teams easily access relevant content for sharing on social media and share it across the entire organization.
SoAmpli grants full control over multiple channels for easy management of multiple teams, branches, clients and fans separately, while providing oversight from a central hub. Each channel can be combined with SoAmpli’s smart content discovery feature, which ensures the relevant content is targeted and delivered to the right people.
SoAmpli Best Features
- Identifies teams, influencers, clients and even fans and facilitates distribution of relevant content by connecting everyone in one central hub
- Comes with a suite of customer listening tool that streamlines the process of sourcing relevant content to publish
- Educates your teams on social media advocacy and social selling best practices
- Allows sales teams to access relevant content on social media to expand network and influence and convert cold leads to prospects
PostBeyond
Another platform PostBeyond is loaded with features to help you make the most of your employee advocacy program. It helps “reduce the risk of employees going rogue on social media” with features to let them share only pre-approved messaging, social sharing guardrails, and compliance tools.
It lets you organize all your content in one place, and also highlight key content to save employees time finding what to share. Plus, you can also use the platform for internal communication
PostBeyond also features robust reporting and analytics data with intuitive dashboards and benchmark data.
PostBeyond Best Features
- Create unique, engaging captions for various networks with one click, tailored to your content.
- Employees can personalize their content library by subscribing to different topics, with admins also having the ability to subscribe employees to specific topics on their behalf
- Highlight the most important posts at the top of the platform so employees can easily identify and share top-priority content
EveryoneSocial
EveryoneSocial is another employee advocacy platform that comes with a simple interface and easy-to-use design. You can easily activate and manage thousands or hundreds of thousands of your people in EveryoneSocial. It comes with a freemium plan which makes it a looking for a low-cost or even no-cost introduction to employee advocacy.
EveryoneSocial Best Features
- Efficiently segment and organize content at scale, manage program growth with admin and moderator controls, and engage global employees using localization capabilities.
- EveryoneSocial includes social selling features, integrating with sales tools like Salesforce and HubSpot. This empowers sales teams to build their personal brands while simultaneously tracking leads.
- Their experts provide tips and guidance for a smooth company-wide expansion, offering a dedicated client success rep, detailed support content, and options for professional support and managed services
Choose Highperformr: The Most Effective Employee Advocacy Platform
Your search for the perfect employee advocacy tool ends here. If you’re looking for a convenient, affordable, and super-intuitive employee advocacy platform that comes bundled with boatloads of features to succeed with social media marketing, you must go with Highperformr.
Highperformr combines employee advocacy with team features like collaboration and social publishing to help you make the most of your social media presence. Your social media handles won’t ever run dry, and with powerful AI at your disposal, you’re never going to hit a writer’s block.
Don’t take our word for it. Sign up for Highperformr for free.
