Tara Green
McLean, Virginia,United States
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Tara Green is an accomplished Senior Product Designer with over 12 years of experience in crafting intuitive, engaging, and accessible digital experiences. Based in Austin, Texas, she has a strong background in user research, interaction design, and visual design, consistently advocating for the user throughout the product development lifecycle. Tara is passionate about leveraging design thinking to solve complex problems and create products that not only meet business goals but also genuinely improve people's lives. She has a proven track record of leading design projects from conception to launch for both startups and established tech companies, collaborating effectively with cross-functional teams including product managers, engineers, and marketers. Her expertise includes creating design systems, conducting usability testing, and mentoring junior designers.
Professional Summary
Tara Green's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Lead Designer for Award-Winning Mobile App 'ConnectSphere'
Led the end-to-end design process for 'ConnectSphere', a social connectivity application, resulting in a 40% increase in user engagement and winning the 'Innovatech Mobile App of the Year 2022' award.
Developed 'Inclusive Design Framework' at TechSolutions Inc.
Pioneered and implemented an 'Inclusive Design Framework' that became a company-wide standard, significantly improving product accessibility scores (WCAG AA compliance) across three major product lines and training over 50 designers and developers.
Redesigned E-commerce Checkout Flow, Increasing Conversion by 18%
Spearheaded the redesign of a major e-commerce platform's checkout process, simplifying user journey and reducing cart abandonment, which directly led to an 18% uplift in conversion rates within the first quarter post-launch.
Speaker at 'Design Forward Conference 2023'
Presented a well-received talk on 'Empathy-Driven Design: Creating Products for Everyone' to an audience of over 300 design professionals, sharing insights and best practices in accessible UX.
Educational Background
Master of Science, Instructional Design, Development and Evaluation
Syracuse University - Year 1988
Bachelor of Arts, Biology
Syracuse University - Year 1988
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Company Overview
Custom InkCustom Ink is an American-based online retail company that enables customers to design and order custom apparel and accessories such as t-shirts, sweatshirts, hats, and more. They cater to individuals, groups, events, and businesses, offering a user-friendly online design lab, a vast library of clipart and fonts, and support from real artists to help bring creative ideas to life. Known for their commitment to customer satisfaction and community involvement, Custom Ink aims to unite people through the power of custom gear.
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