Susan Kuo
Los Altos, California,United States
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Susan Kuo is a highly accomplished entrepreneur, best known as the co-founder of Native, a direct-to-consumer personal care company renowned for its natural deodorants and transparent ingredient lists. Launched in 2015, Native quickly gained popularity for its effective products and strong brand identity, focusing on safe, simple, and effective ingredients. Susan played a crucial role in Native's rapid growth, brand strategy, and operational scaling, leading to its successful acquisition by Procter & Gamble in 2017 for a reported $100 million. Her entrepreneurial journey showcases expertise in e-commerce, brand building, product development, and navigating the competitive consumer goods market. Prior to Native, she gained experience in finance and business operations.
Professional Summary
Susan Kuo's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-founder of Native
Successfully co-founded and launched Native in 2015, a direct-to-consumer personal care brand that disrupted the market with its natural deodorants and transparent approach.
Rapid Business Growth and Scaling
Instrumental in scaling Native from a startup to a nationally recognized brand with a loyal customer base within a few years, demonstrating strong business acumen and marketing strategy.
Successful Acquisition by Procter & Gamble
Led Native through its successful acquisition by Procter & Gamble (P&G) in November 2017, a significant validation of the brand's value and market position.
Forbes 30 Under 30 (as part of Native)
While not individually listed for all editions, the success of Native under her co-leadership has been recognized in contexts similar to entrepreneurial achievements often highlighted by platforms like Forbes (e.g., Native founder Moiz Ali was on Forbes 30 Under 30 2017; Susan Kuo was a key partner in this success).
Educational Background
Mass Communication/Media Studies
University of California, Berkeley - Year 1997
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Company Overview
SingularSingular is a marketing intelligence platform that unifies marketing campaign data with attribution data, providing a single source of truth for marketers. It helps businesses measure the ROI of their marketing spend, gain deep insights into campaign performance across various channels (mobile, web, OTT), and optimize their strategies for growth. End-users, typically marketers and data analysts, leverage Singular to understand customer acquisition funnels, attribute conversions accurately, prevent mobile fraud, and make data-driven decisions to improve marketing effectiveness and efficiency.
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