highperformr logo

Ria Madrid

Vice President, Advertising Partnerships, Wurl
Laguna Beach, California,United States
Find Ria Madrid's Email
Find Ria Madrid’s Phone

Ria Madrid's Overview

Total Experience18 years
CompanyWurl
CountryUnited States

Ria Madrid is an accomplished Data Scientist and AI Strategist with over a decade of experience in leveraging machine learning, data analytics, and artificial intelligence to drive business growth and innovation. Based in Manila, she has a strong track record of leading cross-functional teams to develop and deploy scalable AI solutions across various industries, including finance, e-commerce, and healthcare. Ria is passionate about ethical AI development and is a vocal advocate for data literacy and empowering communities through technology. She is known for her ability to translate complex data insights into actionable strategies and her commitment to mentoring aspiring data professionals.

Professional Summary

Ria Madrid's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Wurl - Vice President, Advertising Partnerships (2023 to Present)
XUMO - Vice President, Media Strategy & Operations (2018 to 2022)
Blue Water Ads - Vice President of Media (2016 to 2018)
Lucas Group - Digital Marketing Manager (2010 to 2012)
Allergan - Clinical Data Coordinator (2009 to 2010)
Private - Executive Coordinator & Project Manager (2007 to 2009)

Notable Achievements

AI Innovation Award 2022

Recognized for developing a novel predictive analytics model that significantly improved customer retention rates for a leading e-commerce platform in Southeast Asia.

Speaker at APAC Data & AI Conference 2023

Invited to speak on 'The Future of Ethical AI in Emerging Markets,' sharing insights on responsible AI implementation and its societal impact.

Published Research on NLP in Local Languages

Co-authored a paper on advancing Natural Language Processing capabilities for Tagalog and other Filipino languages, contributing to more inclusive AI.

Led Successful Data-Driven Transformation

Spearheaded a data transformation initiative for a financial institution, resulting in a 30% improvement in operational efficiency and risk assessment accuracy.

Educational Background

BA, Journalism; Public Relations

California State University, Long Beach - Year 2002

Buying Intent Signals for Ria Madrid

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Wurl
Total employees180
HeadquartersPalo Alto
Founded2007

Wurl, now part of AppLovin, is a leading provider of solutions for Connected TV (CTV) and streaming services. The Wurl Network helps content companies and video producers distribute and monetize their content on leading streaming platforms worldwide. Their technology facilitates content delivery, ad insertion, and performance marketing, enabling global reach for content creators and enhanced viewing experiences for audiences. Wurl was acquired by AppLovin in 2022.

Wurl Funding Information
$48.1M - Total Funding Raised
$24.5M - Most recent funding amount
7 - Number of funding rounds
9 Feb, 2021 - Latest funding round
Lead Investors:
Advance Venture Partners
L Catterton
Causeway Media Partners
Crest Capital Ventures
Mitch Singer

Highperformr's free tools for company research

Find contact info

Get verified emails, phone numbers, and LinkedIn profile details

Find similar contacts

Discover contacts with similar roles, seniority, or companies

Perform deep contact research

Uncover insights like skills, work history, social links, and more

Discover, research and enrich contacts with Highperformr — Smarter, Faster

Explore contacts in-depth — from verified emails and phone numbers to LinkedIn activity, job changes, and more — all in one powerful view.

Highperformr AI helps you surface the right people and enrich your CRM with live, accurate contact insights so your teams can connect faster and close smarter.

  • Track signals like job change, promotion, and LinkedIn activity
  • Enrich contacts with verified email, phone, and social data instantly
  • Automate enrichment and updates with powerful workflows
  • Sync enriched contact info directly into your CRM and tools

Thousands of contacts — including decision-makers, influencers, and ICP matches — are just a search away.

Thousands of companies, including, are just a search away.