Peter Edlund
Greater Houston,United States
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Peter Edlund is a recognized leader and innovator in the podcasting and digital audio industry. He is best known as the co-founder and former CEO of Chartable, a pioneering podcast analytics and attribution company that provided crucial insights and tools for podcast creators and advertisers. Under his leadership, Chartable grew to become an indispensable service for understanding podcast performance, audience reach, and advertising effectiveness. In early 2022, Chartable was successfully acquired by Spotify, a testament to its impact and value in the rapidly evolving audio landscape. Following the acquisition, Peter transitioned to a product leadership role at Spotify, where he continues to contribute his expertise to enhance podcast monetization and creator tools. Prior to Chartable, Peter honed his product management skills at prominent tech companies including Pandora and Audible (an Amazon company), focusing on audio products and user experience. His career demonstrates a consistent dedication to building impactful products that serve both creators and consumers in the digital media space.
Professional Summary
Peter Edlund's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-founded and Led Chartable to Successful Acquisition
Co-founded Chartable in 2018 and served as its CEO, building it into a leading podcast analytics and attribution platform. Successfully navigated the company's growth, culminating in its acquisition by Spotify in February 2022.
Pioneered Podcast Measurement Standards
Through Chartable, Peter played a key role in establishing and popularizing important metrics and tools for podcast measurement, including SmartLinks for marketing attribution and comprehensive download analytics, helping to professionalize the podcasting industry.
Product Leadership at Spotify
Transitioned to a Product Lead role at Spotify following the Chartable acquisition, focusing on podcast monetization and creator tools, contributing to one of the world's largest audio streaming platforms.
Influential Voice in the Podcast Ecosystem
Recognized as an influential figure and thought leader in the podcasting industry, often speaking on topics related to podcast growth, analytics, and the future of audio.
Educational Background
Aviation Business Administration
Embry-Riddle Aeronautical University - Year 1989
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Company Overview
RainscalesRainscales is a research-oriented collective focused on developing open-source tools and methodologies for robust AI/ML model evaluation and auditing. They aim to advance the field of trustworthy AI by providing practical resources, datasets, and frameworks for practitioners and researchers to better understand and improve model performance, fairness, and safety.
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