Norm de Greve
Birmingham, Michigan,United States
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Norm de Greve is the Senior Vice President and Chief Marketing Officer (CMO) at General Motors, a role he assumed in July 2023. He is responsible for leading GM's global marketing efforts, including brand strategy, advertising, digital marketing, and customer experience, with a significant focus on driving the company's transition to an all-electric future and enhancing its software-defined vehicle platforms. Prior to joining GM, Norm served as the Executive Vice President and Chief Marketing Officer for CVS Health from 2015 to 2023. During his tenure at CVS Health, he was instrumental in transforming the company's brand, notably leading the marketing efforts behind CVS's decision to stop selling tobacco products and its pivot towards becoming a broader healthcare company. His earlier career includes over 14 years at Digitas, a global marketing and technology agency, where he held various leadership positions, including President of the Boston and Detroit offices, and worked with a wide array of major brands across different industries, focusing on digital transformation and data-driven marketing. Norm is recognized for his expertise in building purpose-driven brands, leveraging data and analytics for customer engagement, and leading large-scale marketing organizations through periods of significant change.
Professional Summary
Norm de Greve's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Leading GM's EV Marketing Transformation
As CMO of General Motors, spearheading the global marketing strategy for GM's ambitious transition to an all-electric vehicle portfolio, aiming to establish leadership in the EV market and communicate the benefits of new vehicle technologies to consumers worldwide.
Brand Revitalization and Purpose-Driven Marketing at CVS Health
Successfully led the rebranding and marketing transformation of CVS Health, emphasizing its role in community health. A key part of this was marketing the company's landmark decision to stop selling tobacco products, which significantly enhanced brand perception and trust.
Forbes World's Most Influential CMOs
Consistently recognized on Forbes' list of the World's Most Influential CMOs (e.g., 2020, 2021, 2022) for his impactful leadership and innovative marketing strategies at CVS Health, shaping consumer behavior and brand reputation.
Adweek CMO of the Year
Named Adweek's Grand Brand Genius and CMO of the Year in 2017 for his transformative work at CVS Health, particularly for the 'Beauty Mark' initiative promoting unaltered, authentic imagery in beauty advertising.
Pioneering Digital and Data-Driven Marketing Strategies
During his extensive tenure at Digitas, played a key role in advancing digital marketing practices and leveraging data analytics to create effective, personalized, and measurable campaigns for numerous Fortune 500 companies, helping them navigate the evolving digital landscape.
Educational Background
MBA with Honors
The University of Chicago Booth School of Business
Bachelor of Arts - BA, Economics
Ithaca College
George School
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Company Overview
General MotorsGeneral Motors (GM) is a global automotive company dedicated to advancing an all-electric future. Headquartered in Detroit, Michigan, GM designs, manufactures, markets, and distributes vehicles and vehicle parts under brands such as Chevrolet, Buick, GMC, Cadillac, Baojun, and Wuling. The company is also expanding into related services like OnStar (safety, security, and information services) and is heavily investing in electric vehicle (EV) technology with its Ultium platform, as well as autonomous vehicle (AV) development through its subsidiary Cruise. GM aims to deliver a safer, simpler, and more sustainable world through its vehicles and mobility solutions.
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