Matt Haag, famously known by his online alias 'NaDeSHoT', is an American entrepreneur, content creator, and former professional Call of Duty player. He gained prominence as a captain of OpTic Gaming in the early 2010s, leading them to numerous victories, including an X Games gold medal. After retiring from competitive play, Haag transitioned into full-time content creation and entrepreneurship, founding '100 Thieves' in 2017. Under his leadership as CEO, 100 Thieves has grown into a premier lifestyle brand and gaming organization, fielding competitive teams in multiple esports titles, producing popular content, and launching successful apparel lines. Haag is widely recognized for his business acumen, his significant influence in the esports and gaming community, and his role in bridging the gap between gaming, entertainment, and fashion.
Matt Haag's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Founded and leads '100 Thieves', a leading lifestyle brand and esports organization, successfully raising significant venture capital and establishing it as a major player in the industry, valued at hundreds of millions of dollars.
Won a gold medal in Call of Duty at the 2014 MLG X Games Aspen as part of OpTic Gaming, a landmark achievement in competitive Call of Duty history.
Recognized in the Forbes 30 Under 30 list for Games in 2017 for his influential role and entrepreneurial success in the esports and gaming landscape.
Awarded 'eSports Player of the Year' at The Game Awards in 2014, highlighting his skill and popularity during his professional Call of Duty career.
Built a massive online following across platforms like YouTube and Twitch, becoming one of the earliest and most successful esports personalities to leverage content creation effectively.
Moraine Valley Community College - Year 2010
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100 Thieves is a premium lifestyle brand and gaming organization built at the intersection of competitive gaming, entertainment, and apparel. Founded by former Call of Duty World Champion Matthew 'Nadeshot' Haag, the company has rapidly grown into one of the most popular and influential brands in esports, fielding top-tier teams in various games like League of Legends, Valorant, and Call of Duty, producing engaging content, and launching highly sought-after apparel collections. They also develop their own video games, such as 'Project X'.
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