Justin Mares
Austin, Texas,United States
Find Justin Mares's Email
Find Justin Mares’s PhoneJustin Mares's Overview
Justin Mares is a highly accomplished serial entrepreneur, author, and investor, primarily known for co-founding successful direct-to-consumer (DTC) brands in the health and wellness space. He co-founded Kettle & Fire, the first shelf-stable bone broth company, significantly contributing to the popularization of bone broth. He also co-founded Perfect Keto, a leading brand offering ketogenic diet foods and supplements. Justin is the co-author of the influential book 'Traction: How Any Startup Can Achieve Explosive Customer Growth,' which provides a framework for startups to identify and leverage effective customer acquisition channels. His expertise lies in e-commerce, growth marketing, brand building, and scaling consumer packaged goods (CPG) businesses. He is also an active angel investor and advisor to startups.
Professional Summary
Justin Mares's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-founded Kettle & Fire
Co-founded and scaled Kettle & Fire, a pioneering company that introduced the first USDA grass-fed, shelf-stable bone broth, becoming a multi-million dollar brand and a leader in the health food industry.
Co-founded Perfect Keto
Co-founded Perfect Keto, a company providing a wide range of ketogenic food products and supplements, helping it grow into a significant player in the keto market.
Co-authored 'Traction: How Any Startup Can Achieve Explosive Customer Growth'
Co-wrote the best-selling book 'Traction' with Gabriel Weinberg, offering a practical framework (the Bullseye Framework) for startups to systematically test and find scalable customer acquisition channels.
Successful Exit with Fomo (formerly Notify)
Founded and later sold Fomo (originally Notify), a social proof marketing automation software, demonstrating his ability to build and exit tech-enabled businesses.
Angel Investor and Advisor
Actively invests in and advises numerous startups, particularly in the e-commerce and CPG sectors, leveraging his experience to help other founders succeed.
Educational Background
BSBA, Finance
University of Pittsburgh - Year 2008
Buying Intent Signals for Justin Mares
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Company Overview
TrueMedTrueMed is a payment platform designed to help Americans easily use their Health Savings Account (HSA) or Flexible Spending Account (FSA) funds for qualified health and wellness purchases. For consumers, it simplifies the process of using pre-tax dollars on items like supplements, exercise equipment, and nutritional coaching. For merchants, TrueMed integrates into their checkout process, enabling them to offer HSA/FSA as a payment option, potentially increasing sales and customer access to health-promoting products and services.
Highperformr's free tools for company research
Find contact info
Get verified emails, phone numbers, and LinkedIn profile details
Find similar contacts
Discover contacts with similar roles, seniority, or companies
Perform deep contact research
Uncover insights like skills, work history, social links, and more
Discover, research and enrich contacts with Highperformr — Smarter, Faster
Explore contacts in-depth — from verified emails and phone numbers to LinkedIn activity, job changes, and more — all in one powerful view.
Highperformr AI helps you surface the right people and enrich your CRM with live, accurate contact insights so your teams can connect faster and close smarter.
- Track signals like job change, promotion, and LinkedIn activity
- Enrich contacts with verified email, phone, and social data instantly
- Automate enrichment and updates with powerful workflows
- Sync enriched contact info directly into your CRM and tools
Thousands of contacts — including decision-makers, influencers, and ICP matches — are just a search away.
Thousands of companies, including, are just a search away.