Jen Rubio is a prominent entrepreneur and business leader, best known as the co-founder and President of Away, a modern travel lifestyle brand. She played a crucial role in disrupting the luggage industry by focusing on direct-to-consumer sales, thoughtful product design, and strong community-driven brand building. Before co-founding Away in 2015 with Stephanie Korey, Rubio honed her skills in branding, social media, and innovation at companies like Warby Parker, where she was Head of Social Media, and AllSaints, where she served as Global Head of Innovation. Her vision for Away centered on creating high-quality, stylish, and functional travel products that resonate with modern travelers. She has navigated the company through significant growth, funding rounds, and evolving market dynamics, transitioning from CEO to President in recent years.
Jen Rubio's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Co-founded Away in 2015, transforming it into a leading direct-to-consumer travel brand valued at over $1.4 billion at its peak, significantly impacting the luggage and travel accessories market.
Recognized in Forbes' '30 Under 30' list in 2016 (Retail & E-commerce category) for her entrepreneurial success and innovation with Away.
Led Away to be recognized multiple times on Fast Company's list of 'Most Innovative Companies,' highlighting the brand's impact on design and retail.
Successfully disrupted the traditional luggage market by popularizing the direct-to-consumer model, focusing on customer experience, and building a strong brand identity.
Demonstrated exceptional skill in building a globally recognized brand through innovative marketing, storytelling, and community engagement, drawing from her prior experiences at Warby Parker and AllSaints.
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Away is a global lifestyle brand designing thoughtful products to make travel more seamless. They are best known for their modern, functional luggage and travel accessories, sold directly to consumers online and through their retail stores. The company aims to transform travel by providing high-quality, well-designed essentials at an accessible price point.
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