Jaakko Salminen is a highly experienced and respected design leader based in Helsinki, Finland. With a career spanning nearly two decades, he has made significant contributions to the fields of user experience (UX), service design, and strategic design. He is known for his human-centered approach, focusing on creating meaningful and impactful digital products and services that solve real-world problems. Jaakko has a strong track record of leading and mentoring design teams, fostering innovation, and driving design excellence in various organizations. He is passionate about the intersection of technology, business, and design, and often shares his insights through talks and writings.
Jaakko Salminen's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Held influential design leadership roles at Reaktor, a creative technology consultancy, shaping design culture, strategy, and execution for numerous high-profile client projects across diverse industries. Contributed to building and scaling design capabilities within the organization.
Co-founded and led Dog Eaters Ltd., a pioneering digital service design agency in Finland, from 2006 to 2010. The agency was recognized for its innovative work and played a role in shaping the early digital design landscape in the region.
Frequently invited to speak at international design and technology conferences (e.g., UX London, Slush, various industry events) sharing his expertise on service design, UX strategy, and the future of digital experiences, influencing the broader design community.
Consistently championed and implemented human-centered design methodologies throughout his career, ensuring that user needs and ethical considerations are at the forefront of product development and service innovation.
Teknillinen korkeakoulu-Tekniska högskolan - Year 1984
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Startup Lions is a social enterprise and impact sourcing service provider founded in 2011. It focuses on training and mentoring youth in rural and marginalized communities in Kenya, particularly in areas like Turkana County and the Kakuma refugee camp. They equip young people with advanced digital skills such as web development, graphic design, mobile app development, and AI/ML data annotation. The organization then connects these skilled individuals to international digital work opportunities, thereby fostering economic empowerment, creating sustainable livelihoods, and developing local talent pools. Their model aims to bridge the digital divide and provide meaningful employment for underserved populations.
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