Gracie Higgins
Texarkana, Texas,United States
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Gracie Higgins is a dynamic and results-oriented Senior Marketing Manager with over a decade of experience in digital strategy, brand development, and campaign execution. She has a proven track record of driving significant growth in user acquisition and engagement for both B2B and B2C tech companies. Gracie is passionate about leveraging data analytics to uncover insights and optimize marketing performance. She excels in leading cross-functional teams and fostering a collaborative environment to achieve ambitious business objectives. Her expertise includes SEO/SEM, content marketing, social media strategy, and marketing automation.
Professional Summary
Gracie Higgins's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led 'Project Amplify' - 300% ROI
Spearheaded a multi-channel digital marketing campaign, 'Project Amplify,' for a new SaaS product, resulting in a 300% return on investment within the first year and exceeding lead generation targets by 150%.
Revitalized Brand Identity
Successfully led the rebranding initiative for a mid-sized tech firm, including a new visual identity, messaging framework, and website overhaul, which contributed to a 40% increase in brand recognition and a 25% uplift in website conversion rates.
Speaker at 'Digital Summit Austin'
Selected as a keynote speaker at 'Digital Summit Austin 2023', presenting on 'The Future of AI in Personalized Marketing' to an audience of over 500 industry professionals.
Educational Background
Bachelors in General Studies, Marketing and Leadership Management
Texas A&M University-Texarkana - Year 2024
Pleasant Grove High School - Year 2015
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Company Overview
River Valley TractorRiver Valley Tractor, founded in 2002, is an authorized Kubota, New Holland, and multi-brand equipment dealer with multiple locations across Arkansas and Louisiana. They specialize in agricultural, construction, and outdoor power equipment, offering sales, parts, and service. The company aims to provide high-quality products and exceptional customer service to farmers, contractors, and homeowners in their service areas.
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