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Erica Blake

Director of Digital Marketing, Jenzabar
Greater Boston,United States
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Erica Blake's Overview

Total Experience27 years
CompanyJenzabar
CountryUnited States

Erica Blake is a seasoned Senior Product Manager with 12 years of experience in the tech industry, specializing in SaaS and mobile application development. Based in Austin, Texas, she has a strong track record of leading cross-functional teams to deliver user-centric products that meet market demands and drive business growth. Erica is passionate about leveraging data analytics and user research to inform product strategy and is known for her ability to translate complex technical concepts into clear, actionable plans. She thrives in fast-paced, agile environments and is dedicated to fostering innovation and collaboration within her teams. Outside of work, Erica is an advocate for women in technology and enjoys mentoring aspiring product managers.

Professional Summary

Erica Blake's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Jenzabar - Director of Digital Marketing (2022 to Present)
Freelance Marketing - Marketing Consultant (2013 to Present)
Taconic Biosciences - Marketing Automation (2017 to 2018)
Ipro Tech - Marketing Operations (2016 to 2017)
RISI - Marketing Manager (2014 to 2016)
American Student Assistance - Partner Marketing Specialist (2014 to 2014)
Barton Associates Inc. - Marketing Operations Analyst (2013 to 2014)
Harmony Healthcare International, Inc. - Marketing Associate (2011 to 2013)
Boston Partners Financial Group - Marketing Intern (2010 to 2010)
Harmony Healthcare International - Marketing Intern/Assistant Recruiter (2010 to 2010)

Notable Achievements

Launched Award-Winning Mobile Application

Led the end-to-end product lifecycle for a new mobile application, which acquired over 1 million users in its first year and won 'Best New App' at the Tech Innovator Awards 2022.

Increased User Retention by 25%

Implemented a data-driven feature prioritization framework and A/B testing strategy for a flagship SaaS product, resulting in a 25% increase in user retention and a 15% uplift in customer satisfaction scores within 18 months.

Keynote Speaker at ProductCon 2023

Delivered a keynote presentation on 'The Future of AI in Product Management' to an audience of over 2,000 industry professionals, sharing insights and best practices.

Scaled Product Team and Processes

Successfully grew the product management team from 3 to 10 members, establishing robust product development processes and mentorship programs that improved team efficiency and skill development.

Educational Background

Bachelor of Arts, Business

Saint Anselm College - Year 2007

Buying Intent Signals for Erica Blake

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Jenzabar
Total employees650
HeadquartersBoston
Founded1998

Jenzabar is a technology company that provides comprehensive software solutions and services specifically designed for higher education institutions. Their product suite includes student information systems (SIS), enterprise resource planning (ERP), customer relationship management (CRM), analytics, and online learning platforms. Jenzabar aims to empower colleges and universities to enhance operational efficiency, improve student engagement, and achieve their strategic goals in an evolving educational landscape.

Jenzabar Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
3 - Number of funding rounds
1 Jul, 2015 - Latest funding round
Lead Investors:
JMI Equity

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