Emily Bendell is a highly acclaimed British entrepreneur, renowned as the founder and CEO of Bluebella, an innovative and fashion-led lingerie and nightwear brand. She established Bluebella in 2005 after graduating from Oxford University with a degree in Politics, Philosophy, and Economics. Identifying a gap in the market for luxurious, affordable, and empowering lingerie, Bendell launched Bluebella with a vision to create designs that make women feel confident and beautiful. Her entrepreneurial journey began with a £500 start-up fund, and she has since propelled Bluebella into an internationally recognized, multi-million-pound business. The brand is celebrated for its modern aesthetic, inclusive sizing, strong digital presence, and collaborations with influential figures. Emily is a passionate advocate for female entrepreneurship and is known for her business acumen, resilience, and commitment to challenging industry norms.
Emily Bendell's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully founded Bluebella in 2005 and grew it into an award-winning, internationally recognized lingerie brand with a strong e-commerce presence and stockists worldwide including ASOS, Figleaves, and Nordstrom.
Bluebella, under her leadership, received this prestigious award in 2017, recognizing its outstanding growth in overseas sales and contribution to international trade.
Recognized in 2007 as one of the UK's top young female entrepreneurs, highlighting her early success and impact with Bluebella.
Consistently featured in the Lingerie Insight Power List, acknowledging her significant influence and innovation within the lingerie industry.
Led multiple successful crowdfunding campaigns for Bluebella, demonstrating strong investor confidence and community support for the brand's vision and growth.
Built a brand ethos centered around female empowerment, designing lingerie that encourages self-expression and confidence, and actively speaking on issues related to women in business.
University of Oxford - Year 1999
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BlueBella is a modern, fashion-led lingerie and nightwear brand, designing its collections in-house in London. The brand focuses on creating pieces that embody strength, sensuality, and individuality, offering directional and accessible luxury. It aims to empower through fashion and promote self-expression and body confidence.
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