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David Wilson

Vice President of Engineering and Product, CAKE (getCAKE.com)
Mission Viejo, California,United States
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David Wilson's Overview

Total Experience26 years
CompanyCAKE (getCAKE.com)
CountryUnited States

David Wilson is a highly accomplished Senior Product Manager with over 12 years of experience in the tech industry, specializing in SaaS products and agile development methodologies. Currently based in Austin, Texas, David has a strong track record of leading cross-functional teams to deliver innovative and user-centric products that drive business growth. His expertise lies in market research, product strategy, roadmap planning, and A/B testing. David is passionate about leveraging data analytics to inform product decisions and is known for his collaborative leadership style and his ability to translate complex technical concepts into clear, actionable plans for stakeholders at all levels. He is always eager to tackle new challenges and stay ahead of industry trends, particularly in AI-driven product enhancements and user experience optimization.

Professional Summary

David Wilson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

CAKE (getCAKE.com) - Vice President of Engineering and Product (2019 to Present)
CAKE - Application Development Manager (2013 to 2014)
Junction Solutions - Sr. Web Developer (2007 to 2012)
C-CAMS, Inc. - Vice President / Co-Founder / Lead Developer (2000 to 2007)
Praxidigm Intelligence - Software Developer (1999 to 2000)

Notable Achievements

Launch of 'InnovateSuite' SaaS Platform

Led the end-to-end product lifecycle for 'InnovateSuite,' a B2B SaaS platform, resulting in a 40% increase in customer acquisition within the first year and a 95% customer satisfaction rating.

User Growth for Mobile App 'ConnectSphere'

Drove a 200% growth in active daily users for the 'ConnectSphere' mobile application by implementing a data-driven feature prioritization strategy and spearheading key UX improvements.

Agile Transformation Initiative

Championed and successfully implemented an agile transformation across three product teams, improving development velocity by 25% and reducing time-to-market for new features.

Keynote Speaker at Tech Product Conference 2022

Delivered a keynote presentation on 'The Future of AI in Product Management' to an audience of over 500 industry professionals, receiving accolades for insightful analysis and engaging delivery.

Educational Background

Azusa Pacific University

Buying Intent Signals for David Wilson

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
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Company Overview

CAKE (getCAKE.com)
Total employees85
HeadquartersNewport Beach
Founded2010

CAKE is a performance marketing software company that provides solutions for affiliate marketing, lead generation, and multichannel marketing. Their platform enables businesses to track, manage, and optimize their digital advertising campaigns, focusing on data-driven insights and real-time analytics to maximize ROI and improve decision-making for marketers.

CAKE (getCAKE.com) Funding Information
$10M - Total Funding Raised
$10M - Most recent funding amount
1 - Number of funding rounds
1 May, 2011 - Latest funding round
Lead Investors:
Accel-KKR

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