Dana McGraw
Los Angeles Metropolitan Area,United States
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Find Dana McGraw’s PhoneDana McGraw's Overview
Dana McGraw is a highly accomplished executive with over two decades of experience in digital media, audience development, and marketing, particularly within the sports and entertainment industries. As Senior Vice President of Audience Development and Marketing at The Walt Disney Company for its streaming services (including ESPN+ and Disney+), she spearheads strategies to grow subscriber bases, enhance audience engagement, and drive the overall market presence of these leading platforms. Her expertise lies in leveraging data analytics, innovative marketing campaigns, and strategic partnerships to connect with consumers and build loyal communities in the rapidly evolving digital landscape. Dana has a strong track record of driving growth and successfully navigating the complexities of digital transformation for major media brands.
Professional Summary
Dana McGraw's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Leadership in Streaming Service Growth
Plays a pivotal role in the significant subscriber growth and market expansion of major streaming services like ESPN+ and Disney+, employing cutting-edge audience development and marketing strategies.
Pioneer in Digital Audience Strategy at ESPN
During her long tenure at ESPN prior to her current broader Disney Streaming role, she was instrumental in developing and evolving the company's digital audience strategies, significantly growing its online and mobile footprint.
Innovation in Data-Driven Marketing
Championed the use of data analytics and consumer insights to inform marketing strategies, personalize user experiences, and optimize campaign performance across various digital channels.
Development of Cross-Platform Engagement
Successfully led initiatives to engage audiences across multiple platforms, integrating content and marketing efforts to create cohesive and compelling brand experiences for sports and entertainment fans.
Educational Background
MBA
Baylor University - Hankamer School of Business
B.A., Philosophy
Loyola University New Orleans
The Westminster Schools
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Company Overview
The Walt Disney CompanyThe Walt Disney Company, together with its subsidiaries, is a diversified worldwide entertainment company. It operates through three main segments: Entertainment (including streaming services like Disney+, Hulu, and ESPN+, linear networks, and content sales/licensing), Sports (ESPN and ESPN+), and Experiences (including its iconic theme parks, resorts, cruise line, and consumer products). Disney is renowned for its storytelling, beloved characters, and creating magical experiences for families and audiences of all ages across various platforms globally.
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