Chris Rosica is the President and CEO of Rosica Communications, a national public relations and marketing firm he founded in 1980. With over four decades of experience, he is a highly respected expert in strategic public relations, media relations, crisis communications, and brand building. Chris specializes in working with non-profit organizations, healthcare institutions, educational entities, and consumer brands, particularly in the food and beverage sector. He is also a published author, having written influential books on crisis management and authentic branding, and is a frequent speaker and commentator on these topics. His approach emphasizes creating authentic connections and measurable results for his clients.
Chris Rosica's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Established and successfully led Rosica Communications, a nationally recognized PR and marketing agency, for over 40 years, serving a diverse clientele and adapting to the evolving media landscape.
Authored the influential book 'The Business of Crisis Management: A Survival Guide' (published by Anker Taylor), providing practical strategies for organizations to effectively prepare for and navigate crises.
Penned 'The Authentic Brand: How to Capture and Keep the Hearts and Minds of Your Customers and Future Customers' (published by Anker Taylor), offering insights into building genuine and trustworthy brands.
Frequently sought after for his expertise in public relations, crisis management, and media training, with numerous appearances and contributions to national media outlets and industry publications.
Has served as a mentor to many PR professionals and contributed to the advancement of the public relations industry through thought leadership and ethical practice.
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Semtech Corporation is a leading global supplier of high-performance analog and mixed-signal semiconductors and advanced algorithms. They are known for their LoRa® long-range, low-power IoT technology, as well as solutions for signal integrity, power management, circuit protection, and wireless connectivity. Semtech's products serve diverse markets including data centers, mobile, industrial, automotive, and consumer electronics, enabling innovation in connectivity, sustainability, and smart applications. The company significantly expanded its IoT portfolio with the acquisition of Sierra Wireless in 2023.
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