Brenda Nelson
Lakeville, Minnesota,United States
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Brenda Nelson is a highly accomplished Lead UX Researcher and Designer with over 12 years of experience in crafting intuitive and user-centered digital experiences. She specializes in translating complex user needs into elegant and effective design solutions for web and mobile applications. Brenda is passionate about advocating for the user, employing a mixed-methods research approach to uncover actionable insights that drive product strategy and innovation. She has a strong track record of collaborating with cross-functional teams, including product managers, engineers, and marketers, to deliver products that not only meet business goals but also delight users. Her expertise spans user journey mapping, persona development, usability testing, interaction design, and information architecture.
Professional Summary
Brenda Nelson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesign of Core Product Dashboard
Led the end-to-end redesign of a flagship product's dashboard, resulting in a 35% increase in user engagement and a 20% reduction in task completion time, as validated by A/B testing and user feedback.
Established User Research Program
Pioneered and scaled the user research program at Innovatech Solutions, integrating regular usability testing and feedback loops into the agile development cycle, significantly improving product-market fit for three key product lines.
Speaker at UX International Conference 2022
Invited to speak at the UX International Conference 2022 on 'Ethical Considerations in AI-driven Personalization,' sharing insights with over 500 industry professionals.
Mentorship Excellence Award
Recognized with the internal 'Mentorship Excellence Award' for outstanding contribution to the growth and development of junior UX designers within the organization.
Educational Background
Buying Intent Signals for Brenda Nelson
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Company Overview
ActionLinkActionLink is a retail services organization that provides skilled merchandising, sales, and marketing professionals, along with strategic support and analytics, to manufacturers and retailers, primarily in the consumer electronics and home improvement sectors. They focus on enhancing in-store customer experiences, ensuring product availability and presentation, training retail staff, and ultimately driving sales for their clients' products. They operate across the United States, partnering with leading brands to improve their retail presence and performance.
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