Bill Serva
Greater Phoenix Area,United States
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Bill Serva is a highly accomplished entrepreneur, technologist, and executive with extensive experience in founding, scaling, and leading innovative technology companies, particularly in the domains of fraud prevention, cybersecurity, and e-commerce. He is best known as a co-founder of Kount, an industry-leading AI-driven fraud prevention solution, which was successfully acquired by Equifax. Bill possesses deep expertise in software development, product strategy, and market development. Beyond his entrepreneurial ventures, he is passionate about fostering innovation and entrepreneurship, actively contributing to the tech ecosystem through mentorship and leadership roles, such as his involvement with Boise State University's Venture College.
Professional Summary
Bill Serva's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-founder and Former President of Kount
Co-founded Kount in 2007 and played a pivotal role in its growth into a global leader in AI-powered fraud prevention and digital identity solutions. Kount served thousands of global businesses and was acquired by Equifax for $640 million in 2021.
Successful Acquisition of Kount by Equifax
Led Kount through its significant growth trajectory, culminating in a successful strategic acquisition by Equifax, highlighting the value and innovation of the company he helped build.
Executive Director, Venture College at Boise State University
Leads Boise State University's Venture College, an initiative within the College of Innovation and Design, focused on empowering students, faculty, and community members to develop and launch new ventures, fostering an entrepreneurial mindset.
Idaho Technology Council Hall of Fame Inductee
Recognized for his significant contributions to Idaho's technology industry through his innovative work and leadership, particularly with Kount.
Early Pioneer in E-commerce and Online Payments
Prior to Kount, Bill Serva was involved in early e-commerce and payment gateway technologies, gaining foundational experience that contributed to his later success in fraud prevention.
Educational Background
Bachelor, Psychology and Religious Studies
University of Arizona - Year 1989
Master of Business Administration (M.B.A.), Technology Management
University of Phoenix - Year 2014
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Company Overview
Moon Valley NurseriesMoon Valley Nurseries is a premier, family-owned tree and plant nursery renowned for growing a vast selection of high-quality, mature trees, palms, and shrubs. With numerous locations across the Southwestern United States (including Arizona, California, Nevada, and Texas), they cater to both residential and commercial customers. They offer a unique 'you buy it, we plant it' service, often with free planting for specimen-sized trees. Moon Valley prides itself on its farm-to-yard approach, controlling the entire process from growing to delivery and installation, ensuring healthier, more vibrant plants adapted to local climates. They also provide landscape design services to help customers create their ideal outdoor spaces.
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