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Barney Willis

Director of New Partnerships, Pattern®
London, England,United Kingdom
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Barney Willis's Overview

Total Experience26 years
CompanyPattern®
CountryUnited Kingdom

Barney Willis is a seasoned professional with over 15 years of experience in strategic leadership and product innovation, primarily within the technology sector. He possesses a strong track record of driving growth, building high-performing teams, and successfully launching impactful products in competitive markets. Barney is known for his analytical approach to problem-solving, his ability to translate complex technical concepts into clear business strategies, and his passion for leveraging emerging technologies to create user-centric solutions. He thrives in dynamic environments and is dedicated to fostering a culture of collaboration and continuous improvement. His expertise spans product management, market analysis, software development lifecycle oversight, and cross-functional team leadership.

Professional Summary

Barney Willis's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Pattern® - Director of New Partnerships (2023 to Present)
Global-e - VP Strategic Alliances & Partnerships (2022 to 2023)
THG Ingenuity - SVP eCommerce at The Hut Group (2021 to 2022)
We Are Pentagon - SVP Revenue / CRO (2019 to 2021)
Zalando - SVP Sales - EMEA (2017 to 2019)
ChannelAdvisor - Commercial Director EMEA (2014 to 2017)
Intela - Commercial Director (2012 to 2014)
eCircle - Media Director (2007 to 2012)
INTERACTIVE PROSPECT TARGETING LIMITED - Associate Director (2001 to 2007)
Experian Marketing Services - Account Manager (1999 to 2001)

Notable Achievements

Global Product Launch Excellence

Successfully led the end-to-end strategy, development, and launch of a flagship SaaS product across North American and European markets, exceeding initial user acquisition targets by 40% within the first year and securing key industry accolades.

Strategic Partnership Development

Forged and managed key strategic alliances with industry-leading technology partners, resulting in a 25% increase in market reach and co-developing innovative solutions that enhanced the core product offering.

Team Leadership and Growth Award

Recognized for exceptional leadership in scaling a product development team from 5 to 30 members, while maintaining high morale and significantly improving development velocity and product quality.

Innovation in User Experience (UX)

Championed a major UX overhaul for a legacy enterprise application, which led to a 50% reduction in user-reported issues and a 30% improvement in task completion rates, directly impacting customer satisfaction and retention.

Educational Background

BSc (hons), Biochemistry

Lancaster University - Year 1994

Wolsingham Comprehensive School - Year 1987

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Notable news
Hiring actively
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Corporate Finance
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Corporate Finance
Corporate Finance

Company Overview

Pattern®
Total employees1300
HeadquartersLehi, Utah
Founded2013

Pattern is a global ecommerce and marketplace acceleration company. It helps brands achieve profitable growth and control on major online marketplaces like Amazon, Tmall, Walmart.com, eBay, and others, as well as their own D2C websites. Pattern combines proprietary technology, data science, and deep expertise to manage every aspect of a brand's online presence, including marketplace strategy, logistics, advertising, customer service, and global expansion. They aim to be a long-term partner for brands looking to navigate the complexities of digital commerce.

Pattern® Funding Information
$355.5M - Total Funding Raised
$225M - Most recent funding amount
5 - Number of funding rounds
Dec 14, 2022 - Latest funding round
Lead Investors:
Knox Lane
AVALT
KSV Global
Prelude Growth Partners
Aquiline Technology Growth

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