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Zenni Optical's Overview

Total employees409
HeadquartersNovato
Founded2003

Zenni Optical pioneered the online prescription eyewear industry when it launched in 2003. Based in Novato, California, Zenni's mission is to provide affordable, high-quality eyeglasses to everyone. By operating a direct-to-consumer model, designing and manufacturing their own frames and lenses, and leveraging an efficient online platform, Zenni offers a vast selection of styles at prices significantly lower than traditional brick-and-mortar retailers. They cater to a global customer base, emphasizing style, affordability, and accessibility in vision care.

Where is Zenni Optical's Headquarters?

Zenni Optical officeZenni Optical officeZenni Optical officeZenni Optical office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central hub for Zenni Optical's corporate operations, including marketing, technology development, customer service management, product design, and strategic planning.

Notable Features:

Modern office facilities designed to foster collaboration and innovation, equipped with technology to support a leading e-commerce business. The specific architectural highlights are typical of contemporary office park developments.

Work Culture:

Zenni Optical's work culture is often described as innovative, fast-paced, and customer-centric, reflecting its disruptive role in the eyewear industry. Employees often highlight a collaborative environment focused on making eyewear accessible.

HQ Significance:

The Novato headquarters is significant as the command center for a company that revolutionized online eyewear retail. It's where key strategic decisions are made that impact global operations and customer experience.

Values Reflected in HQ: The HQ likely reflects Zenni's values of efficiency, innovation, technology-driven solutions, and customer focus through its operational setup and technological infrastructure.

Location:

Zenni Optical supports global operations primarily through its e-commerce platform, accessible to customers in numerous countries. Key physical infrastructure includes its U.S. headquarters and fulfillment center, and extensive manufacturing facilities in China. This structure allows Zenni to design, produce, and distribute eyewear worldwide efficiently. Customer support and marketing efforts also have a global reach, adapting to various international markets.

Street Address:

6100 Redwood Blvd

City:

Novato

State/Province:

CA

Country:

USA

Zenni Optical's Global Presence

Danyang, Jiangsu, China

Address: Manufacturing Facility Zone, Danyang Eyewear Industrial Park (General Area)

Leverages the region's established expertise and infrastructure for cost-effective, large-scale production of eyewear to support Zenni's global direct-to-consumer sales model.

Obetz, Ohio, USA

Address: 4300 Sterling Commerce Dr, Obetz, OH 43207

Streamlining order processing, final assembly, and delivery for the significant US and Canadian markets, ensuring efficient logistics and customer satisfaction.

Buying Intent Signals for Zenni Optical

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Zenni Optical

As of April 2025, Zenni Optical' leadership includes:

Julia Zhen - Chief Executive Officer (CEO)
David Ting - Chief Technology Officer (CTO) & General Manager, Prescription Lens Technology
Bai Gan - Chief Marketing Officer (CMO)
Rob Tate - Chief Merchandising and Supply Chain Officer
Laura J. Maein - Chief Product Officer
Bill Baker - Chief Financial Officer (CFO)

Investors of Zenni Optical

Zenni Optical has been backed by several prominent investors over the years, including:

Zenni Optical is a privately held company, co-founded by Tibor Laczay and Victor Feldman. It is understood to be largely founder-funded and grown organically, without significant publicly disclosed external institutional investment.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Zenni Optical has maintained stability in its core C-suite leadership. Any recent executive movements have typically focused on strengthening specific departments rather than wholesale changes at the top. For example, Bai Gan's appointment as CMO in late 2022 has been instrumental in recent marketing pushes.

New Appointments:

Bai Gan, Bai Gan was appointed as Chief Marketing Officer to spearhead global marketing strategies and brand development. (Note: This appointment is slightly older than 12 months as of mid-2024 but represents a significant recent leadership addition.)

Technology (Tech Stack) used by Zenni Optical

Discover the tools Zenni Optical uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Zenni Optical Email Formats and Examples

Zenni Optical commonly utilizes email formats such as [first initial][last name]@zennioptical.com. Other variations like [first name].[last name]@zennioptical.com or [first name]@zennioptical.com might also be in use for specific roles or legacy accounts.

flast@zennioptical.com (e.g., jdoe@zennioptical.com)

Format

jdoe@zennioptical.com

Example

80%

Success rate

News and media

Business WireApril 2, 2024

Zenni Optical and the Boston Red Sox Announce Multi-Year Partnership

Zenni Optical announced a multi-year partnership with the Boston Red Sox, becoming the Official Eyewear of the team. This collaboration includes Red Sox-branded eyewear, in-stadium promotions, and community initiatives....more

PR NewswireOctober 4, 2023

Zenni Optical Named Official Eyewear Of The Call Of Duty League™

Zenni Optical was named the Official Eyewear of the Call of Duty League (CDL), expanding its presence in the esports community by providing players and fans with performance and protective eyewear....more

Yahoo Finance (via Business Wire)February 15, 2024

Zenni Optical Releases Annual CSR Report Highlighting Commitment to Vision Access and Sustainability

Zenni Optical published its annual Corporate Social Responsibility (CSR) report, detailing its efforts in promoting global vision access, sustainable practices in manufacturing, and community support initiatives throughout the past year....more

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