Zenni Optical pioneered the online prescription eyewear industry when it launched in 2003. Based in Novato, California, Zenni's mission is to provide affordable, high-quality eyeglasses to everyone. By operating a direct-to-consumer model, designing and manufacturing their own frames and lenses, and leveraging an efficient online platform, Zenni offers a vast selection of styles at prices significantly lower than traditional brick-and-mortar retailers. They cater to a global customer base, emphasizing style, affordability, and accessibility in vision care.
The headquarters serves as the central hub for Zenni Optical's corporate operations, including marketing, technology development, customer service management, product design, and strategic planning.
Modern office facilities designed to foster collaboration and innovation, equipped with technology to support a leading e-commerce business. The specific architectural highlights are typical of contemporary office park developments.
Zenni Optical's work culture is often described as innovative, fast-paced, and customer-centric, reflecting its disruptive role in the eyewear industry. Employees often highlight a collaborative environment focused on making eyewear accessible.
The Novato headquarters is significant as the command center for a company that revolutionized online eyewear retail. It's where key strategic decisions are made that impact global operations and customer experience.
Zenni Optical supports global operations primarily through its e-commerce platform, accessible to customers in numerous countries. Key physical infrastructure includes its U.S. headquarters and fulfillment center, and extensive manufacturing facilities in China. This structure allows Zenni to design, produce, and distribute eyewear worldwide efficiently. Customer support and marketing efforts also have a global reach, adapting to various international markets.
6100 Redwood Blvd
Novato
CA
USA
Address: Manufacturing Facility Zone, Danyang Eyewear Industrial Park (General Area)
Leverages the region's established expertise and infrastructure for cost-effective, large-scale production of eyewear to support Zenni's global direct-to-consumer sales model.
Address: 4300 Sterling Commerce Dr, Obetz, OH 43207
Streamlining order processing, final assembly, and delivery for the significant US and Canadian markets, ensuring efficient logistics and customer satisfaction.
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As of April 2025, Zenni Optical' leadership includes:
Zenni Optical has been backed by several prominent investors over the years, including:
Zenni Optical has maintained stability in its core C-suite leadership. Any recent executive movements have typically focused on strengthening specific departments rather than wholesale changes at the top. For example, Bai Gan's appointment as CMO in late 2022 has been instrumental in recent marketing pushes.
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Zenni Optical commonly utilizes email formats such as [first initial][last name]@zennioptical.com. Other variations like [first name].[last name]@zennioptical.com or [first name]@zennioptical.com might also be in use for specific roles or legacy accounts.
flast@zennioptical.com (e.g., jdoe@zennioptical.com)
Format
jdoe@zennioptical.com
Example
80%
Success rate
Business Wire • April 2, 2024
Zenni Optical announced a multi-year partnership with the Boston Red Sox, becoming the Official Eyewear of the team. This collaboration includes Red Sox-branded eyewear, in-stadium promotions, and community initiatives....more
PR Newswire • October 4, 2023
Zenni Optical was named the Official Eyewear of the Call of Duty League (CDL), expanding its presence in the esports community by providing players and fans with performance and protective eyewear....more
Yahoo Finance (via Business Wire) • February 15, 2024
Zenni Optical published its annual Corporate Social Responsibility (CSR) report, detailing its efforts in promoting global vision access, sustainable practices in manufacturing, and community support initiatives throughout the past year....more
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