WayUp
WayUp's Overview
WayUp is a US-based company renowned for its job marketplace and career advice platform, primarily targeting college students and recent graduates seeking internships and early-career positions. Founded in 2014 by Liz Wessel and JJ Fliegelman, WayUp aims to bridge the gap between students launching their careers and employers looking to hire diverse, qualified early-career talent. The platform offers tools for job searching, application tracking, and employer branding, helping millions of users navigate the job market. In October 2021, WayUp was acquired by Yello, a leader in early talent acquisition software, to create a more comprehensive early talent recruitment platform, though WayUp continues to operate as a distinct brand and platform.
Where is WayUp's Headquarters?
HQ Function
Serves as the central hub for WayUp's strategic planning, product development, engineering, marketing, sales, and customer support operations.
Notable Features:
Previously, WayUp's NYC office was known for its vibrant, open-plan workspace designed to foster collaboration and innovation, typical of modern tech startups. Post-acquisition by Yello, physical office specifics might have evolved.
Work Culture:
WayUp fosters a dynamic, fast-paced, and mission-driven work culture focused on empowering early-career individuals. Emphasis is placed on collaboration, learning, creativity, and making an impact in the recruitment tech space. The culture encourages taking initiative and embracing new challenges.
HQ Significance:
The New York City headquarters is significant as it places WayUp in a major tech and business ecosystem, facilitating partnerships, talent acquisition, and industry engagement.
Values Reflected in HQ: The headquarters environment (historically) aimed to reflect values such as innovation, collaboration, user-centricity, and a passion for connecting talent with opportunity.
Location:
WayUp's primary market and operational focus are within the United States, serving US-based students, recent graduates, and employers. While its platform is accessible online to international users seeking opportunities in the US, its physical offices and direct employer partnerships are concentrated in the USA. As part of Yello, its reach benefits from Yello's established presence in the North American early talent acquisition market.
Street Address:
115 Broadway, Floor 5 (Note: This was a known past address; current specifics may vary post-acquisition or due to remote work policies. Confirm with official sources.)
City:
New York
State/Province:
NY
Country:
USA
WayUp's Global Presence
Chicago, IL/USA (Yello HQ)
Address: 55 E Monroe St, Suite 3550, Chicago, IL 60603 (This is Yello's HQ, WayUp's parent company)
Yello's Chicago presence centralizes the combined entity's leadership and core functions, supporting the national reach of both Yello and WayUp platforms.
Remote / Distributed, USA
Address: N/A
Leveraging a remote workforce allows WayUp and Yello to access a wider talent pool across the United States and offer flexibility to its employees, ensuring comprehensive market coverage and support.
Buying Intent Signals for WayUp
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of WayUp
As of April 2025, WayUp' leadership includes:
Investors of WayUp
WayUp has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Following the acquisition of WayUp by Yello in October 2021, executive roles and structures may have shifted as part of the integration. WayUp's co-founders, Liz Wessel and JJ Fliegelman, transitioned into advisory or different roles post-acquisition. Most significant executive news would relate to Yello's leadership team or integration announcements.
Technology (Tech Stack) used by WayUp
Discover the tools WayUp uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
WayUp Email Formats and Examples
WayUp's email format, like many companies, likely follows a standard pattern. Common formats include [first_initial][last]@wayup.com or [first].[last]@wayup.com. Post-acquisition by Yello, communications might also originate from or involve @yello.co email addresses for integrated teams.
[first_initial][last]@wayup.com (e.g., jsmith@wayup.com) OR [first].[last]@wayup.com (e.g., john.smith@wayup.com)
Format
liz@wayup.com (example, actual deliverability may vary)
Example
70%
Success rate
News and media
PR Newswire • October 5, 2021
Yello Acquires WayUp to Create the Most Comprehensive Early Talent Recruitment Platform
Yello, the leader in early talent acquisition software, announced its acquisition of WayUp, the leading D&I sourcing platform and candidate marketplace for college students and recent graduates. The combination aims to provide an end-to-end solution for employers recruiting early-career talent....more
TechCrunch • March 15, 2017
WayUp gets $18.5M to match students with their first jobs
WayUp, a platform that helps students and recent graduates find jobs, has raised $18.5 million in Series B funding. The round was led by Trinity Ventures, with participation from existing investors including General Catalyst, BoxGroup, Lerer Hippeau Ventures, Index Ventures, SV Angel and Female Founders Fund....more
Forbes • April 26, 2016
WayUp, Formerly Campus Job, Raises $7.8M Series A To Connect College Students With Employers
WayUp (formerly Campus Job), led by cofounder Liz Wessel, announced a $7.8 million Series A funding round. The company aimed to simplify the job search process for college students and provide employers with a direct channel to young talent....more
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