Waylay is an enterprise IoT automation and analytics software company that offers a leading low-code platform for hyperautomation. Waylay empowers businesses to build, deploy, and manage complex automation workflows using IoT data, enterprise IT system data, and cloud-based services. Their platform enables citizen developers and data scientists to create sophisticated use cases such as predictive maintenance, asset monitoring, and operational efficiency improvements without extensive coding. Waylay's core mission is to help organizations rapidly turn vast amounts of data into actionable insights and automated business outcomes, accelerating digital transformation initiatives across various industries including manufacturing, utilities, logistics, and smart buildings.
The Ghent headquarters serves as the primary center for Waylay's research and development, product management, global sales, marketing, and administrative operations.
The office is situated in a modern business park, designed to foster collaboration and innovation among its tech-focused teams.
Waylay promotes an agile, innovative, and collaborative work environment. Employees often describe it as a dynamic scale-up atmosphere with a strong focus on problem-solving and cutting-edge technology.
Its location in Ghent provides access to a rich talent pool from nearby universities and a vibrant tech ecosystem, crucial for Waylay's growth and innovation in the IoT and AI space.
Waylay supports a global customer base across diverse industries such as manufacturing, telecommunications, energy, and smart cities. While headquartered in Belgium, its platform and services are utilized by enterprises worldwide, facilitated by a distributed team and strategic partnerships. Key functions supported globally include sales, customer success, technical support, and solution consulting.
Ekkelgaarsdreef 1
Ghent
East Flanders
Belgium
Address: Not Applicable (Distributed Team)
To provide localized sales, customer success, and technical support to its international client base in North America, Europe, and APAC, ensuring close collaboration and understanding of regional market needs.
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As of April 2025, Waylay' leadership includes:
Waylay has been backed by several prominent investors over the years, including:
Waylay has seen strategic appointments to its executive team in the past year, notably strengthening its revenue and financial leadership. No major executive exits have been publicly announced.
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Waylay primarily uses the [first].[last]@waylay.io email format for its employees. Variations like [first_initial][last]@waylay.io might exist but are less common.
[first].[last]@waylay.io
Format
piet.vandaele@waylay.io
Example
85%
Success rate
Waylay News • 2024-02-20
Waylay announced it has joined NVIDIA Inception, a program designed to nurture startups revolutionizing industries with advancements in AI and data sciences. This collaboration aims to accelerate Waylay's AI-driven automation capabilities....more
Waylay News • 2023-10-24
Waylay launched Waylay Digital Twin, a new solution enabling businesses to easily create, automate, and scale digital twin applications using its low-code platform, enhancing predictive capabilities and operational insights....more
IoT Business News • 2023-02-01
Software AG and Waylay announced a partnership to integrate Waylay's advanced automation and analytics capabilities with Software AG's Cumulocity IoT platform, aiming to provide enterprises with powerful tools for IoT-driven automation....more
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