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Waylay's Overview

Total employees33
HeadquartersGhent
Founded2014

Waylay is an enterprise IoT automation and analytics software company that offers a leading low-code platform for hyperautomation. Waylay empowers businesses to build, deploy, and manage complex automation workflows using IoT data, enterprise IT system data, and cloud-based services. Their platform enables citizen developers and data scientists to create sophisticated use cases such as predictive maintenance, asset monitoring, and operational efficiency improvements without extensive coding. Waylay's core mission is to help organizations rapidly turn vast amounts of data into actionable insights and automated business outcomes, accelerating digital transformation initiatives across various industries including manufacturing, utilities, logistics, and smart buildings.

Where is Waylay's Headquarters?

Waylay officeWaylay officeWaylay officeWaylay office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Ghent headquarters serves as the primary center for Waylay's research and development, product management, global sales, marketing, and administrative operations.

Notable Features:

The office is situated in a modern business park, designed to foster collaboration and innovation among its tech-focused teams.

Work Culture:

Waylay promotes an agile, innovative, and collaborative work environment. Employees often describe it as a dynamic scale-up atmosphere with a strong focus on problem-solving and cutting-edge technology.

HQ Significance:

Its location in Ghent provides access to a rich talent pool from nearby universities and a vibrant tech ecosystem, crucial for Waylay's growth and innovation in the IoT and AI space.

Values Reflected in HQ: The headquarters reflects Waylay's values of innovation, customer-centricity, agility, and fostering a collaborative environment for technological advancement.

Location:

Waylay supports a global customer base across diverse industries such as manufacturing, telecommunications, energy, and smart cities. While headquartered in Belgium, its platform and services are utilized by enterprises worldwide, facilitated by a distributed team and strategic partnerships. Key functions supported globally include sales, customer success, technical support, and solution consulting.

Street Address:

Ekkelgaarsdreef 1

City:

Ghent

State/Province:

East Flanders

Country:

Belgium

Waylay's Global Presence

Global (Remote)

Address: Not Applicable (Distributed Team)

To provide localized sales, customer success, and technical support to its international client base in North America, Europe, and APAC, ensuring close collaboration and understanding of regional market needs.

Buying Intent Signals for Waylay

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Waylay

As of April 2025, Waylay' leadership includes:

Piet Vandaele - Chief Executive Officer (CEO)
Veselin Pizurica - Chief Technology Officer (CTO) & Co-founder
Wouter Van Eetvelde - Chief Operating Officer (COO) & Co-founder
Melinda Ilchovska - Chief Revenue Officer (CRO)
Mohamed Ben Fredj - Chief Financial Officer (CFO)

Investors of Waylay

Waylay has been backed by several prominent investors over the years, including:

PMV
Fortino Capital
Ark Angels Activator Fund (AAAF)
imec.istart
Deutsche Telekom (via hubraum)
T-Mobile (via T-Mobility)

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

Waylay has seen strategic appointments to its executive team in the past year, notably strengthening its revenue and financial leadership. No major executive exits have been publicly announced.

New Appointments:

Melinda Ilchovska, Melinda Ilchovska joined Waylay as Chief Revenue Officer to spearhead global sales strategy and market expansion.
Mohamed Ben Fredj, Mohamed Ben Fredj was appointed as Chief Financial Officer, bringing extensive financial expertise to support Waylay's growth.

Technology (Tech Stack) used by Waylay

Discover the tools Waylay uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Waylay Email Formats and Examples

Waylay primarily uses the [first].[last]@waylay.io email format for its employees. Variations like [first_initial][last]@waylay.io might exist but are less common.

[first].[last]@waylay.io

Format

piet.vandaele@waylay.io

Example

85%

Success rate

News and media

Waylay News2024-02-20

Waylay Joins NVIDIA Inception

Waylay announced it has joined NVIDIA Inception, a program designed to nurture startups revolutionizing industries with advancements in AI and data sciences. This collaboration aims to accelerate Waylay's AI-driven automation capabilities....more

Waylay News2023-10-24

Waylay Digital Twin: Create, Automate, and Scale Digital Twins with a Low-Code Approach

Waylay launched Waylay Digital Twin, a new solution enabling businesses to easily create, automate, and scale digital twin applications using its low-code platform, enhancing predictive capabilities and operational insights....more

IoT Business News2023-02-01

Software AG and Waylay Partner to Enable IoT Automation for Enterprises

Software AG and Waylay announced a partnership to integrate Waylay's advanced automation and analytics capabilities with Software AG's Cumulocity IoT platform, aiming to provide enterprises with powerful tools for IoT-driven automation....more

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