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Warrior Sports's Overview

Total employees250
HeadquartersWarren
Founded1992

Warrior Sports is a prominent American manufacturer specializing in innovative and high-performance equipment and apparel for lacrosse and ice hockey. Founded in 1992 by former champion lacrosse player David Morrow, Warrior has established itself as a key brand for athletes at all levels, from amateur to professional. The company is renowned for its cutting-edge product designs and technological advancements in sporting goods. Warrior Sports operates as a subsidiary of New Balance Athletics, Inc.

Where is Warrior Sports's Headquarters?

Warrior Sports officeWarrior Sports officeWarrior Sports officeWarrior Sports office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central hub for global operations, including product research and development, design, engineering, marketing, sales leadership, and corporate administration.

Notable Features:

The facility likely includes state-of-the-art R&D labs for equipment testing and development, advanced design studios, modern office spaces, and potentially showrooms displaying their latest product lines.

Work Culture:

A passionate, sports-centric environment focused on innovation in lacrosse and hockey. The culture likely fosters collaboration, a competitive spirit, and a drive for high performance, mirroring the ethos of the athletes and sports it serves.

HQ Significance:

Strategically located in Michigan, leveraging the region's manufacturing expertise and access to a strong sports culture. The HQ centralizes key decision-making and innovation processes, driving the brand's global strategy.

Values Reflected in HQ: The headquarters embodies Warrior's core values of innovation, performance, quality, and a deep commitment to the sports of lacrosse and hockey.

Location:

Warrior Sports distributes its products globally, reaching key lacrosse and hockey markets across North America, Europe, and other regions. This is achieved through an international network of retailers, distributors, e-commerce platforms, and strategic partnerships. Global functions such as international sales, marketing, supply chain management, and athlete endorsements are often coordinated with the global operational framework of its parent company, New Balance.

Street Address:

32125 Warner Ave

City:

Warren

State/Province:

Michigan

Country:

USA

Warrior Sports's Global Presence

Rødovre, Denmark

Address: Islevdalvej 100, 2610 Rødovre, Denmark

Facilitating European sales, distribution, product showcasing, dealer relations, and customer service, particularly for Warrior's hockey division.

Mississauga, Ontario, Canada

Address: 130 Courtneypark Dr W, Mississauga, ON L5W 1Y6, Canada (New Balance Canada HQ)

Managing Canadian market operations, logistics, and brand presence for Warrior Sports as part of the New Balance brand portfolio in Canada.

Buying Intent Signals for Warrior Sports

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Warrior Sports

As of April 2025, Warrior Sports' leadership includes:

Cindy Walden - President & GM, Warrior & Brine at New Balance
David Morrow - Founder
Jesse Soter - VP Global Marketing, Warrior Sports

Investors of Warrior Sports

Warrior Sports has been backed by several prominent investors over the years, including:

New Balance Athletics, Inc.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No widely publicized executive hires or departures specifically within Warrior Sports have been noted in the last 12 months. Leadership appointments and transitions are typically managed as part of New Balance's overall talent strategy and may not always be announced externally as Warrior-specific changes.

Technology (Tech Stack) used by Warrior Sports

Discover the tools Warrior Sports uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Warrior Sports Email Formats and Examples

As a subsidiary of New Balance, Warrior Sports likely utilizes email formats consistent with its parent company or maintains its own domain. Common corporate email patterns include [first_initial][last]@[domain].com or [first].[last]@[domain].com. For Warrior Sports, the domain would be warrior.com.

[first_initial][last]@warrior.com OR [first].[last]@warrior.com

Format

jdoe@warrior.com OR jane.doe@warrior.com

Example

70%

Success rate

News and media

PR NewswireFebruary 29, 2024

Warrior Hockey and the Professional Women's Hockey League (PWHL) Announce Official Partnership

Warrior Hockey and the Professional Women's Hockey League (PWHL) announced a new partnership, naming Warrior as an Official Partner of the PWHL and the exclusive supplier of player sticks, pants, and gloves for the league....more

NLL.com (Official Website of the National Lacrosse League)March 7, 2024

Josh Byrne Named Warrior Player Of The Week; Ryan Dilks Defensive Player, Tyler Carpenter Rookie For Week 15

Buffalo Bandits forward Josh Byrne was named the Warrior NLL Player of the Week for Week 15 of the 2023-24 season, highlighting Warrior's continued sponsorship and engagement with professional lacrosse....more

Lacrosse FlashNovember 16, 2023

Warrior Lacrosse Launches New Warp Pro 2 Head

Warrior Lacrosse announced the launch of its new Warp Pro 2 head, featuring updated pocket technology and design aimed at enhancing performance for lacrosse players....more

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