Warrior Sports is a prominent American manufacturer specializing in innovative and high-performance equipment and apparel for lacrosse and ice hockey. Founded in 1992 by former champion lacrosse player David Morrow, Warrior has established itself as a key brand for athletes at all levels, from amateur to professional. The company is renowned for its cutting-edge product designs and technological advancements in sporting goods. Warrior Sports operates as a subsidiary of New Balance Athletics, Inc.
The headquarters serves as the central hub for global operations, including product research and development, design, engineering, marketing, sales leadership, and corporate administration.
The facility likely includes state-of-the-art R&D labs for equipment testing and development, advanced design studios, modern office spaces, and potentially showrooms displaying their latest product lines.
A passionate, sports-centric environment focused on innovation in lacrosse and hockey. The culture likely fosters collaboration, a competitive spirit, and a drive for high performance, mirroring the ethos of the athletes and sports it serves.
Strategically located in Michigan, leveraging the region's manufacturing expertise and access to a strong sports culture. The HQ centralizes key decision-making and innovation processes, driving the brand's global strategy.
Warrior Sports distributes its products globally, reaching key lacrosse and hockey markets across North America, Europe, and other regions. This is achieved through an international network of retailers, distributors, e-commerce platforms, and strategic partnerships. Global functions such as international sales, marketing, supply chain management, and athlete endorsements are often coordinated with the global operational framework of its parent company, New Balance.
32125 Warner Ave
Warren
Michigan
USA
Address: Islevdalvej 100, 2610 Rødovre, Denmark
Facilitating European sales, distribution, product showcasing, dealer relations, and customer service, particularly for Warrior's hockey division.
Address: 130 Courtneypark Dr W, Mississauga, ON L5W 1Y6, Canada (New Balance Canada HQ)
Managing Canadian market operations, logistics, and brand presence for Warrior Sports as part of the New Balance brand portfolio in Canada.
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As of April 2025, Warrior Sports' leadership includes:
Warrior Sports has been backed by several prominent investors over the years, including:
No widely publicized executive hires or departures specifically within Warrior Sports have been noted in the last 12 months. Leadership appointments and transitions are typically managed as part of New Balance's overall talent strategy and may not always be announced externally as Warrior-specific changes.
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As a subsidiary of New Balance, Warrior Sports likely utilizes email formats consistent with its parent company or maintains its own domain. Common corporate email patterns include [first_initial][last]@[domain].com or [first].[last]@[domain].com. For Warrior Sports, the domain would be warrior.com.
[first_initial][last]@warrior.com OR [first].[last]@warrior.com
Format
jdoe@warrior.com OR jane.doe@warrior.com
Example
70%
Success rate
PR Newswire • February 29, 2024
Warrior Hockey and the Professional Women's Hockey League (PWHL) announced a new partnership, naming Warrior as an Official Partner of the PWHL and the exclusive supplier of player sticks, pants, and gloves for the league....more
NLL.com (Official Website of the National Lacrosse League) • March 7, 2024
Buffalo Bandits forward Josh Byrne was named the Warrior NLL Player of the Week for Week 15 of the 2023-24 season, highlighting Warrior's continued sponsorship and engagement with professional lacrosse....more
Lacrosse Flash • November 16, 2023
Warrior Lacrosse announced the launch of its new Warp Pro 2 head, featuring updated pocket technology and design aimed at enhancing performance for lacrosse players....more
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